Capturing Deep Insights
Summary
This session is focused on developing an understanding of how knowledge repositories can lead to deep insights in businesses large and small. It will explore the problem space and present strategies for overcoming those problems. Some example problems knowledge repositories can solve are: missing out on valuable information that can be useful across the company due to silos; repeating research that has been conducted already and inconsistency in research reporting.
Key Insights
-
•
Longitudinal research like diary studies reveals how user experience evolves over time with a product.
-
•
Knowledge repositories enable connecting research findings across different methodologies for richer insights.
-
•
Bridging seemingly unrelated domains, like insurance quoting and buying plane tickets, uncovers valuable user experience parallels.
-
•
Sharing research findings across company silos promotes empathy, innovation, and reduces duplicated effort.
-
•
A multi-level taxonomy system with label, tag, and property-value layers is essential for organizing and retrieving nuanced insights.
-
•
Consistent report structures across different research types facilitate easier consumption and cross-study comparison.
-
•
Knowledge repositories accelerate employee onboarding by allowing deep exploration of products, personas, and features.
-
•
Serendipity in innovation can be enabled by exploring relationships uncovered in well-structured knowledge repositories.
-
•
Research ops roles are critical for maintaining taxonomy governance and keeping knowledge repositories relevant and usable.
-
•
Pilot success factors include ease of data ingestion, search/filter functionality, and clarity of report delivery to stakeholders.
Notable Quotes
"You can capture deep insights by looking at how users’ experiences change as they become familiar with a tool over time."
"Knowledge repositories help you connect different research findings across studies, products, and even different companies."
"Bridging those silos within a company is really important because there’s so much wisdom locked in different groups."
"A taxonomy system is basically a way to tag different findings and reports so you can find relationships later."
"Tags shouldn’t change very often; there should be governance to keep things consistent and relevant."
"Stakeholders can do their own searching at a high-level label level, while researchers dive deeper into nuanced tags."
"We found a lot of points of confusion where tools don’t really align, causing frustration for end users."
"Having leadership involved early with demos and feedback helps smooth the path to adopting a knowledge repository tool."
"Research ops is definitely a role that handles managing the knowledge repository and taxonomy governance."
"Serendipity happens when you explore across different journeys, personas, and contexts in the knowledge repository."
Or choose a question:
More Videos
"Relinquishing control over implementation empowered community-driven solutions and fostered lasting trust."
Alexia Cohen Adriane AckermanIncreasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
December 4, 2024
"Building in interruptions exponentially increases the accuracy of the findings."
Marc Majers Tony TurnerInterrupted UX - Add A Dose of Reality To Usability Testing
March 11, 2022
"Design is a third way of knowing, different from science and humanities, involving making and artifice."
Jorge ArangoDesign as an Antidote to VUCA
May 9, 2019
"If you get a perfect OKR score, it means you didn’t set your sights high enough."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Design is often framed as problem solving, but conversation is a better framework to respect users as active experts."
Daniel GloydWarming the User Experience: Lessons from America's first and most radical human-centered designers
May 9, 2024
"Avoid strictly timed interactions because they stress everyone, especially people using screen readers or with cognitive disabilities."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Data is not just numbers; it tells us the story of student learning."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Racism is by design, and there's no way to counter it unless we counter it with design."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"If you're not doing recruitment in-house and have to outsource three different agencies, managing timelines becomes a nightmare."
Roberta Dombrowski Lianna Aduana5 Reasons to Bring your Recruiting in House
September 30, 2021
Latest Books All books
Dig deeper with the Rosenbot
How can power imbalances be acknowledged and shared with community members in design processes?
How can research repositories score or show the impact of research recommendations to enhance organizational learning?
How can research teams balance the tradeoff between research pacing, speed, and quality?