Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
The Rise of Meta-Design: A Starter Playbook
Summary
Against increasing automation and instrumentation, community curator Uday Gajendar argues we will see the rise of what he calls meta-design, whose aspects are strategic, humanistic, and — dare we say — philosophic. It’s about designing the conditions for good design to thrive, for the long term, with a sense for continuity of value. So, how does someone operationalize behaviors and spiritualize values into an organization’s ethos? This talk offers complementary models to shape and own dialogues around meta-design with cross-functional peers, based upon Uday's own leadership experiences. The first model is grounded on what Uday calls “vectors of influence” while the second model is focused on "scopes of craft." This talk’s goal is to inspire and equip designers to lead what’s next for our profession, or at least the beginnings of it!
Key Insights
-
•
Meta design focuses on creating conditions that allow good design to thrive, rather than just producing design artifacts.
-
•
There are three kinds of craft essential to meta design: tradecraft (making), stagecraft (facilitating alignment), and statecraft (organizational diplomacy).
-
•
Designers must develop influence across four vectors: vision, strategy, process, and culture to be effective.
-
•
Agile methodologies often fragment design work, making it harder to maintain a holistic user experience.
-
•
The mechanization and routinization of UX design risks suppressing its poetic, humanistic, and aspirational qualities.
-
•
Meta design involves strategic foresight—thinking beyond short-term metrics and sprint cycles to long-term impact.
-
•
Creative provocation is a tool to challenge assumptions and open dialogue for fresh ideas in teams.
-
•
Reflection-in-action encourages awareness of side effects and inclusivity, especially regarding underrepresented user groups.
-
•
Intellectual humanism in design emphasizes focusing on human values like trust, dignity, and hope in products and services.
-
•
There is a blurry and evolving boundary between UX design and product management roles, especially at senior strategic levels.
Notable Quotes
"Enterprises are places where one hand doesn’t know what the other hand is doing and sometimes despises it."
"Are we feeling trapped in this thing called UX design, limited by mechanized processes like agile?"
"Meta design is about designing the conditions for design itself to happen well."
"Tradecraft is the making stuff, stagecraft is a kind of cross-functional therapy, and statecraft is organizational diplomacy."
"Influence is the real goal as a designer—over people, processes, and culture."
"Agile as trauma is a useful essay to understand how agile can harm design practices."
"The poetic and humanistic aspects of design are getting squeezed out by prescriptive delivery models."
"Creative provocation isn’t about building those crazy ideas but opening space for questioning assumptions."
"Design has to incorporate intellectual humanism—remembering we’re designing for people, with people."
"To do this work, you can’t do it with a JIRA ticket."
Or choose a question:
More Videos
"We aimed for a fifth grade reading level to make materials accessible."
Alexia Cohen Adriane AckermanIncreasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
December 4, 2024
"Generally everyone is just cutting right through because that’s the fastest route."
Marc Majers Tony TurnerInterrupted UX - Add A Dose of Reality To Usability Testing
March 11, 2022
"Design is a third way of knowing, different from science and humanities, involving making and artifice."
Jorge ArangoDesign as an Antidote to VUCA
May 9, 2019
"People work with autonomy, mastery, and purpose. Autonomy is very motivating."
Brenna FallonLearning Over Outcomes
October 24, 2019
"You could lift their famous ladder back chair with just your pinky finger—it’s exquisitely designed with minimal material."
Daniel GloydWarming the User Experience: Lessons from America's first and most radical human-centered designers
May 9, 2024
"Confidence is critical in online shopping because nobody wants to spend money they’re unsure about losing due to unclear controls."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Personalization is not just a trend; it’s a necessity."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Designers are change agents. This is part of your passion and what gets you up in the morning."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Not having direct contact with participants means you can't quickly reschedule or handle last-minute issues effectively."
Roberta Dombrowski Lianna Aduana5 Reasons to Bring your Recruiting in House
September 30, 2021
