Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Establishing Design Operations in Government

Thursday, February 18, 2021 • DesignOps Community
Share the love for this talk
Establishing Design Operations in Government
Speakers: Michael Land
Link:

Summary

Join us for a discussion about Michael's path into the federal government, working to solve problems and design better products and services for the American public and attempting to establish design operations at a government agency and across government.

Key Insights

  • Design in government is nascent and misunderstood, often seven or more years behind private industry.

  • Design efforts in agencies like USCIS tend to be fragmented, resembling mushroom patches without coordination.

  • Most government designers are contractors with limited voice and influence over processes and tooling.

  • Government hiring categories lack modern roles for designers, making federal design career paths nearly nonexistent.

  • The US Digital Service uses a 'tour of duty' model, akin to Peace Corps for nerds, bringing rotating experts for impactful projects.

  • Building design operations requires diplomacy and relationship management across multiple teams and leadership levels.

  • COVID-19 and budget constraints have posed significant challenges to building design teams and conducting in-person collaboration.

  • A centralized design system and research operations are critical to unify dispersed design efforts and share learnings.

  • Service design is largely undeveloped in government but essential for improving the delivery of public services beyond digital aspects.

  • Bureaucracy hacking and adaptability are vital skills for advancing design functions within the complexities of government processes.

Notable Quotes

"It's kind of Peace Corps for nerds – people come in for a tour and try to have impact at scale."

"Government is seven plus years behind industry – not bleeding edge, more like the dull butter knife edge."

"There are lots of little mushroom patches of design sprouting up, but they're disconnected and not sharing."

"Most of our designers are contractors; they have limited voice because they’re bound by contracts."

"In government, the org chart really matters – it influences who talks to whom and who gets to interface."

"You don’t want so much governance that people can’t be creative, but you need just enough to help their process."

"Hiring specs for federal designers don’t exist as we expect—jobs are often classified as public affairs or other unrelated titles."

"We’re trying to build a design operations role that balances top-down governance with bottom-up community building."

"The biggest bottleneck is the bureaucracy, like the Paperwork Reduction Act, we have to creatively navigate that."

"Design Ops in government requires a lot of diplomacy – it’s about managing relationships and stakeholder expectations."

Ask the Rosenbot
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Daniela Magaña Flores
Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
2022 • Advancing Research 2022
Gold
Steve Portigal
Looking Back…to Look Ahead
2024 • Advancing Research 2024
Gold
Uday Gajendar
Leading through the long tail of trauma
2022 • Advancing Research Community
Jemma Ahmed
Theme 1 Intro
2026 • Advancing Research 2026
Conference
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Conference
Laine Riley Prokay
How DesignOps can Drive Inclusive Career Ladders for All
2021 • DesignOps Summit 2021
Gold
Yunyan Li
UX Best Practices
2021 • Design at Scale 2021
Gold
Liza Pemstein
Scaling Research Via an Ops First Model at Clever
2023 • Advancing Research 2023
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
2022 • DesignOps Community
Leisa Reichelt
Opening Keynote: Operating in Context
2018 • DesignOps Summit 2018
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold

More Videos

Sam Proulx

"What a screen reader user does is they don’t start at the top and tab through every single element; they navigate by headings and landmarks."

Sam Proulx

Everything You Ever Wanted to Know About Screen Readers

June 11, 2021

Bria Alexander

"If you are a cohort participant and don’t see your private Slack channel, please let us know so we can guide you."

Bria Alexander

Opening Remarks

November 17, 2022

Corey Nelson

"Keep your LinkedIn profile updated and compelling so you’re findable for passive job opportunities."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Milan Guenther

"The purpose of a system is what it does—so you can measure an enterprise by its outcomes, not just by its slogans or strategy documents."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Erin May

"75% of democratized studies don’t see full reporting mostly because stakeholders don’t have time for the analysis."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Sam Proulx

"Getting accessibility integrated into all company processes is essential because accessibility is a culture change."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Mujtaba Hameed

"Our AI-supported mornings were no longer about just dotting the I’s and crossing the T’s, but deeper analysis sessions including clients."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Ilana Lipsett

"Ethical technology governance means anticipating the long-term social impacts of technology today and acting to protect essential public goods."

Ilana Lipsett

Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance

December 10, 2021

Samuel Proulx

"Accessibility is innovation and the kinds of features people with disabilities need are incredible conveniences for the rest of us."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025