Look, Think, Act: The Futures-Smart Design Organization
Summary
Feel like foresight is best left to economists and business strategists? Think again. Fight your imposter syndrome to harness the power of futures-thinking in your design organization to imagine and pursue preferable futures in how you work, what you produce and even in your personal life. You do not have to stop the world to look, think and act – make the futures mindset a natural habit and make small actions today turn into a better world tomorrow.
Key Insights
-
•
The COVID-19 pandemic exposed global unpreparedness and severely impacted small businesses, with 30% closing in 2020.
-
•
Despite crises, remarkable global progress exists in areas like vaccination coverage, literacy, and environmental protection.
-
•
Futures thinking requires observation, synthesis, scenario creation, estimating potential outcomes, and planning for preferable futures.
-
•
Design organizations naturally possess many skills transferable to futurism, such as risk management and capacity planning.
-
•
AI applications can save lives but must be carefully trained with equitable data to avoid reinforcing biases.
-
•
Collaboration across teams and involving citizens broadly in design and innovation increases the quality of futures outcomes.
-
•
Technology is a powerful enabler of positive futures but often carries unintended consequences that must be anticipated.
-
•
Futures literacy and a change-friendly mindset within organizations foster adaptability and strategic foresight.
-
•
Climate change and extreme weather events disproportionately affect the poorest populations, highlighting global equity challenges.
-
•
Design leaders are uniquely positioned to advocate for human-centered, inclusive futures at organizational and societal levels.
Notable Quotes
"We can't just focus on the next deadline; we have to think about how the products and services we build impact the world."
"In 1800, 44% of children died before their fifth birthday. We've made dramatic progress since then."
"AI can be a great partner to humans if trained with fair and complete data, but we must be careful not to ship biased systems."
"Foresight is a team sport—the more perspectives you have, the better your future scenarios become."
"Design ops professionals are already futurists in disguise because they constantly manage risks and plan capacity."
"We need honest, transparent conversations about futures because the impacts can be huge and wide-ranging."
"It's not enough to imagine the future; we have to make plans that influence and build those preferable futures."
"The pandemic and climate change have shown how tightly interwoven and global our challenges truly are."
"The division between haves and have-nots is real, but history shows periods of immense innovation and progress can follow."
"We're building bridges not only for ourselves but for the generations who will come after us."
Or choose a question:
More Videos
"Keeping something cloud-based accessible is the most complicated because of hundreds of releases per day in continuous integration."
Sheri Byrne-HaberAccessibility at Scale
June 9, 2021
"Empathy isn't just kindness, it's the lens through which we see users' true motivations."
Prayag Narula Hannah HudsonEmpowering Designers to do Good Research
March 11, 2022
"The hardest skill to recruit for is someone who can consult and ask the right questions to uncover what the request really is."
Janelle EstesUX Research Trends
January 28, 2021
"Finding a leadership champion and building on small wins creates momentum for integrating research and content."
Craig Brookes Andreas Huebner Morgan Quinn"Just Make it Look Good" and Other Ways We're Misunderstood
June 11, 2021
"We design a community that would be missed if it were gone for our service design leaders."
Marc Fonteijn Ru ButlerIncrease your confidence, influence, and impact (through a Professional Community)
December 3, 2024
"The issue is not research ops being more organized researchers — the problems and scale are very different."
Kate TowseyThe State of ResearchOps: More Than Just Theory
June 20, 2019
"If I make a mistake on our team, it’s not gonna be held against me; my team won’t disconnect from me."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 9, 2022
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
Shawna Hein Kevin HoffmanCreate a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
November 17, 2022
"You need to build credibility. It's not enough to just state a problem, you have to show you'll do the work and push for it."
Tricia WangSCALE: Discussion
June 15, 2018
