Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Managing the Human Engagement Risks of AI

Gold
Tuesday, June 10, 2025 • Designing with AI 2025

This video is featured in the Designing with AI 2025 playlist and 1 more.

Share the love for this talk
Managing the Human Engagement Risks of AI
Speakers: Ovetta Sampson
Link:

Summary

AI is fast transforming the way companies operate and design products and services. New design practices like “vibe coding,” or “prompt engineering,” are accelerating product launches at speed and scale. But with the rush to market; how can teams maintain their commitment to human-centered design, minimize the risks to consumers and keep up with the increase in developer velocity? We showcase various tactics companies are using to manage the risk of implementing AI into their products while keeping their ever tightening GTM timelines.

Key Insights

  • Generative AI does not think or understand; it excels at pattern recognition and filling in blanks like a souped-up mad lib.

  • AI design requires a paradigm shift from building products to designing dynamic behaviors within multi-agent ecosystems.

  • UX designers must move beyond traditional user-device interaction design to address machine learning's stochastic and contextual outputs.

  • Generative AI models have no moral code and can generate harmful outputs without human-guided guardrails and feedback loops.

  • Red teaming, adversarial testing, and safety classifiers are essential tools to proactively identify and mitigate AI risks.

  • Data and model cards documenting dataset provenance and model training are crucial for auditing bias and risk in AI systems.

  • Automation bias can cause humans to overtrust AI outputs, requiring design strategies that clearly signal uncertainty and keep users in control.

  • Machine learning models can unlearn harmful behaviors given correct feedback, but timely monitoring is critical before embedded biases solidify.

  • Mindful AI design entails co-design, simulations of multiple futures, and iterative testing with diverse users to understand AI behavior in context.

  • UX professionals hold unique responsibility and agency to embed ethical, equitable practices in AI design and deployment.

Notable Quotes

"Generative AI is a souped up mad lib, its job is to fill in the blank."

"Good UX and good design need not only to make a comeback but lead the way in this era of AI."

"In the post software era, we have to think about how products will behave, not just how they are built."

"The user and machine can both be in control; technology affordance changes over time and outcomes are dynamic."

"Generative AI has no moral code; you have to discipline it so it can learn right from wrong."

"There is no unbiased creation of machine learning or artificial intelligence; the idea of agnostic algorithms is a myth."

"You have to build guardrails and test models with red teaming to ensure they behave ethically and safely."

"Minimize anthropomorphism in AI design so users know they are engaging with machines, not humans."

"Machine learning models can unlearn behaviors, but we need robust feedback loops to detect when they go awry."

"The more that you engage with AI technology, the better confidence you will have in designing with it."

Ask the Rosenbot
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
2022 • DesignOps Community
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group
Kim Lenox
Leading Distributed Global Teams
2019 • Enterprise Community
Ana Ferreira
Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
2024 • DesignOps Summit 2020
Gold
Crystal Philcox
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold
Julie Gitlin
Design as an Agent of Digital Transformation at JPMC
2021 • Design at Scale 2021
Gold
Bria Alexander
Opening Remarks Day 2
2024 • Advancing Research 2024
Gold
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Bria Alexander
The Big Question about Resilience: A panel discussion
2024 • DesignOps Summit 2024
Gold
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Russ Unger
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started
2016 • Enterprise UX 2016
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold
Husani Oakley
Theme Three Intro
2023 • Enterprise UX 2023
Gold
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community

More Videos

Sheri Byrne-Haber

"If you’re rewarding designers for delivering on time, great, but if you reward them for delivering accessible products on time, you’ll get better results."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Prayag Narula

"When UX researchers and product managers collaborate, the product speaks to users’ hearts."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Janelle Estes

"The hardest skill to recruit for is someone who can consult and ask the right questions to uncover what the request really is."

Janelle Estes

UX Research Trends

January 28, 2021

Craig Brookes

"User research is a validation function is a common pitfall, but its real power is uncovering meaningful insights early."

Craig Brookes Andreas Huebner Morgan Quinn

"Just Make it Look Good" and Other Ways We're Misunderstood

June 11, 2021

Marc Fonteijn

"If you don’t feel connected and you’re standing alone, the challenge looks much bigger."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Kate Towsey

"Research ops allows me to indulge my geeky planning spreadsheety side as well as my people-loving supportive side — Saskia, Delivery."

Kate Towsey

The State of ResearchOps: More Than Just Theory

June 20, 2019

Alla Weinberg

"Creating safety requires specific, behavioral agreements you can observe and practice."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 9, 2022

Shawna Hein

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

Shawna Hein Kevin Hoffman

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

November 17, 2022

Tricia Wang

"Designing for marginalized communities often shows how to build scalable solutions with limited resources, saving money."

Tricia Wang

SCALE: Discussion

June 15, 2018