Rosenverse
Opening Remarks

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Opening Remarks

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Opening Remarks
Speakers: Bria Alexander
Link:

Summary

Kristen Skinner, a design program manager at Adobe, opens the Design Operations Summit by warmly welcoming the Rosenfeld design community. She introduces the conference’s thematic structure over three days: establishing and growing design operations, achieving successful outcomes for design operations teams, and exploring the future of design operations. Kristen highlights the seamless integration of sponsor sessions alongside the main program, ensuring no scheduling conflicts, and reveals exclusive sponsor-supported workshops and digital swag benefits. She underscores the vibrant community experience facilitated via Slack channels, including general discussions, technical support, cohort groups, and sponsor-specific channels. Kristen also reassures attendees about access to conference resources such as session notes, sketch notes by MJ Broadbent, and resource lists curated by Lauren Cantor, all shared promptly after sessions. Finally, she reminds everyone about the Rosenfeld Media code of conduct to foster a respectful and safe virtual environment, ensuring the conference remains an engaging and positive experience for all.

Key Insights

  • The conference is structured around three main themes spanning multiple days, focusing on the growth, success, and future of design operations.

  • Sponsor sessions provide high-quality, non-sales content and run concurrently with breaks, avoiding conflicts with the main program.

  • Attendees can invite non-registered individuals to sponsor sessions freely, increasing accessibility and reach.

  • A digital swag bag offers exclusive sponsor deals, accessible via QR code or direct URL, enhancing participant engagement.

  • Slack channels play a central role in community interaction, with around 850 participants active early in the conference.

  • Slack cohorts create smaller community groups within the conference, which are highly rated for networking and peer support.

  • The conference commits to transparency and support by providing sketch notes, detailed session notes, and resource lists promptly after sessions.

  • Technical difficulties are supported through a dedicated Slack help channel and email, improving participant experience.

  • A robust code of conduct is emphasized to maintain a respectful and safe virtual environment for all attendees.

  • Sponsors receive significant recognition, with specific channels and support roles reinforcing their integral participation in the conference.

Notable Quotes

"Our first day’s theme is around establishing and growing design operations."

"Sponsor sessions are not sales pitches; they offer content similar in quality to the main program."

"You can invite your coworker, your brother, your sister, your aunt to sponsor sessions even if they’re not signed up for the conference."

"Check out our digital swag bag—our sponsors put a lot of effort into making compelling offers for all of you here today."

"If you’re not in our Slack channel, you’re missing out on so many big parts of the party."

"The cohort experience is one of the highest rated things because you get to meet new people from different companies."

"There’s no need to take notes; we’ve got session notes, sketch notes, and a resource list all provided."

"If you ever feel unsafe or threatened in this virtual community, we want to make sure you’ve got the support you need."

"Technical difficulties happen, so please use hashtag.deo help within our Slack channel or email for support."

"Thank you to all our sponsors; this entire conference would not be possible without you."

Ask the Rosenbot
Taylor Jennings
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
2022 • Advancing Research 2022
Gold
Indi Young
Paying Better Attention to the Problem with Indi Young
2019 • Advancing Research Community
Panel Discussion: Communicating the Value of DesignOps
2018 • DesignOps Summit 2018
Gold
Nalini P. Kotamraju
Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
2021 • Advancing Research 2021
Gold
Angy Peterson
More Than Technology: Personalized Public Sector Experiences
2021 • Civic Design 2021
Gold
Sarah Kinkade
Design Management Models in the Face of Transformation
2022 • Design at Scale 2022
Gold
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold
Gabriela Barneva
Operationalizing Inclusive Design in Design Ops
2025 • DesignOps Summit 2025
Gold
Daniel Korczynski
Why AI Is Bad at Research (and how to make it actually useful)
2026 • Advancing Research 2026
Gold
Alla Weinberg
People Are Sick of Change: Psychological Safety is the Cure
2023 • DesignOps Community
Maverick Chan
From Doodle to Demo: AI as Our Storytelling Partner
2025 • Rosenfeld Community
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
Bria Alexander
Theme 1 Intro
2024 • DesignOps Summit 2024
Gold
Kate Stern
Scaling Learning for the Future
2022 • DesignOps Summit 2022
Gold

More Videos

Nick Cochran

"Don't just throw a URL at someone without context, explain why it’s interesting."

Nick Cochran

Growing in Enterprise Design through Making Connections

June 20, 2019

Amber Knabl

"If implemented correctly, AI could have impressively positive impacts on inclusion and accessibility."

Amber Knabl

Empowering innovation: The critical role of inclusive product development in the AI era

June 4, 2024

Nora Tejeda

"The design at scale model changes mindsets: designers become guides, and developers begin to see the value and want to learn design."

Nora Tejeda Giovanna Alonso

Scaling Design Capabilities at BBVA Through a Self-service Design Model

June 10, 2021

Nathan Shedroff

"The accounting system only showed Instagram’s value at $86 million; the rest was goodwill representing intangible value."

Nathan Shedroff

Redefining Value: Bridging the Innovation Culture Divide

May 14, 2015

Lona Moore

"Creating an environment where people feel safe to try design helps build enthusiasm and psychological safety."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Jemma Ahmed

"I am sick and tired of other people telling us what our role is without having done the work."

Jemma Ahmed

Theme 2 Intro

March 26, 2024

Sabrina Mach

"Leading by strategy with common goals and governance enables better alignment than leading by structure."

Sabrina Mach Nina Wainwright

How to Design Your Design Operating Model

September 29, 2021

Kevin M. Hoffman

"Content is created all over and inconsistently; leadership needs to see content as the fuel driving the experience."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Bria Alexander

"If something makes you feel unwelcome, the code of conduct explains how to engage with staff to resolve issues."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024