Research Repositories
This video is featured in the UX metrics & analytics playlist.
Summary
Key Insights
-
•
Research repositories vary widely, from libraries of reports to rich knowledge bases integrating multiple data sources.
-
•
One major challenge is motivating researchers and non-researchers to consistently populate repositories with relevant, contextualized data.
-
•
Adding contextual metadata—like methodology, market, and date—is crucial for meaningful repository content.
-
•
The term ‘research repository’ is evolving into ‘customer knowledge base’ reflecting integration across organizational knowledge.
-
•
Using templates to structure research entries simplifies data input and improves AI’s ability to parse and summarize content.
-
•
AI agents can help maintain context when searching repositories and flag when no relevant answers exist, reducing hallucinations.
-
•
Human oversight remains essential to verify the relevance and accuracy of AI-generated search results, especially with dated data.
-
•
Integrating AI bots with communication tools like Slack increases repository adoption by enabling on-demand access to research insights.
-
•
Context retention by AI is necessary to prevent misleading conclusions, such as mixing up different customer segments or outdated information.
-
•
Scoring research impact and linking recommendations to outcomes in repositories can improve organizational learning but is still emerging.
Notable Quotes
"Personally, if I was gonna go into some aspect of UX research, I would jump in with both feet into research repositories."
"There are so many different variations of repositories, from research libraries to databases cataloging atomic insights."
"Research knowledge by itself is not enough. You need to add other sources like user voice, surveys, and customer feedback."
"You cannot just put this 5% of users did not want this without knowing why or where this insight came from."
"AI agents should understand the entire context and, if no suitable result exists, come back honestly without lying."
"We made it mandatory to have a one-pager summary for every research project to make insights easy to manage."
"To motivate people to populate the repository, be annoyingly persistent and sometimes create the template for them."
"Connecting the repository to Slack and building an AI bot to answer questions fascinates users and drives usage."
"We have been good with not having fake or hallucinated answers so far, and retaining context is key."
"Human oversight is crucial because no single metric like date alone can determine if research is outdated or still relevant."
Or choose a question:
More Videos
"Personalization of accessibility settings will be the next big shift, letting users avoid repeated microaggressions like repeatedly enabling captions."
Sheri Byrne-HaberThe Importance of Accessible Design Systems
January 8, 2024
"Design systems are not just components but guidelines, rules, and principles to create consistent experiences."
Abbey Smalley Sylas SouzaScaling UX Past the Size of Your Team
January 8, 2024
"Knowledge gardening requires continuous nurturing — revisiting notes, expanding them over time, not just capturing and forgetting."
Jorge ArangoExploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
April 19, 2024
"Our CMO incorporated our experience principles into the brand strategy, which was a huge and unexpected boost."
Sarah WilliamsA Framework for CX Transformation
June 11, 2021
"Avoid leading questions and adjectives so participants use their own words and reveal true values and feelings about money."
Yasmine KhanChecking Bias and Listening to Financially Vulnerable Americans
March 30, 2020
"Do we have the feedback loops to feel our way through paths of emergence rather than pre-carved routes?"
Dave MaloufTheme 3: Introduction and Provocation
January 8, 2024
"Our goal ultimately is not to deploy a static solution but to make sure humans in the system achieve their goals successfully as often as possible."
Jeff GothelfWho does what by how much?
November 20, 2025
"Continuous feedback requires collecting responses tied to the same user across multiple channels with behavioral targeting."
Aleksandra Korczynska Caroline Jarrett Justyna ParmeeSurvey Tools
March 12, 2026
"The three in the box model is business, design, and technical representation, plus legal and compliance in regulated environments."
Frank DuranPartnership Playbook: Lessons Learned in Effective Partnership
January 8, 2024