Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Teamwork: Strategies for Effective Collaboration with Other Program Management Teams

Gold
Thursday, September 8, 2022 • DesignOps Summit 2022
Share the love for this talk
Teamwork: Strategies for Effective Collaboration with Other Program Management Teams
Speakers: Alnie Figueroa
Link:

Summary

In an ideal world, Design Operations is one part of a larger team working toward a common goal. However, working with other program management teams - Product Operations, Technical Program Management and Content or Marketing Operations – can be a challenge due to overlap and other common pitfalls.  Alnie will discuss these challenges, and present strategies to better define expertise and charter for each program management team, resulting in more effective collaboration.

Key Insights

  • Clear articulation of design operations' mission and scope is crucial to overcoming confusion and skepticism in organizations.

  • Design ops must embrace managing ambiguity, especially during early design and exploration phases where problems and solutions are undefined.

  • Prototyping can be a powerful tool to reduce meetings and align multiple stakeholders by providing tangible shared artifacts.

  • Building a cross-functional program management community of practice fosters shared understanding, reduces duplicate efforts, and improves collaboration.

  • Creating and maintaining an evolving team charter helps clarify roles, responsibilities, and handoffs with partner functions like product and engineering.

  • Operational leadership in design ops involves proactive relationship building beyond the design team, including product, legal, marketing, and finance.

  • Design ops practitioners are valuable as creative problem solvers who use checklists and toolboxes but lean into ambiguity and innovation.

  • Measuring success of operational collaboration is often qualitative, visible through smooth workflows, clear swim lanes, and stakeholder requests for ops support.

  • Merging design program management with cross-functional program management has pros and cons; maintaining closeness to design ensures relevant focus.

  • Leveling and organizational positioning challenges for operations roles can be addressed through HR partnership and community-driven alignment.

Notable Quotes

"Anything being influencers means we are strategic operational leaders. We build great relationships, and we’re not connectors."

"Our job is really a lot of managing ambiguity and chaos. It’s just par for the course because a lot of that we do is in the explore and design phase."

"A prototype is worth a thousand meetings."

"People product managers, program managers, and other partners will start to ask for design ops investment because they know it makes their product more successful."

"Being a DOT connector means you can see silos, whether people are just not talking to each other, and you can bridge people, process, and tools."

"Build a program management community of practice so you can formalize partnerships and solve process delivery issues together."

"Always be getting feedback, even informally over coffee, or sending out surveys twice a year to improve and mature relationships."

"If your function is very new, expect to hear 'What do you do again?' or face skepticism about overlapping roles."

"It’s not about saying yes to everything; it’s about picking projects aligned with company strategy, user experience impact, and where you can truly add value."

"Once people get design ops, they will go to your design ops leader, and that’s when design ops becomes critical for scaling smart with minimal churn."

Ask the Rosenbot
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge
2019 • Advancing Research Community
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold
Fredrik Matheson
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
2016 • Enterprise UX 2016
Gold
Lavrans Løvlie
Ask me anything – Authors of Service Design: From Insight to Implementation
2025 • Advancing Service Design 2025
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Nidhi Singh Rathore
Embracing participation to unlock deeper truths in commercial research
2025 • Advancing Research 2025
Gold
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Juhan Sonin
Design Now! The Agenda for Action
2025 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Helen Armstrong
Augment the Human. Interrogate the System.
2023 • Enterprise UX 2023
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold

More Videos

Sheri Byrne-Haber

"Keeping something cloud-based accessible is the most complicated because of hundreds of releases per day in continuous integration."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Prayag Narula

"Observation reveals needs users themselves haven’t recognized yet."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Janelle Estes

"If you build something that's easy to use but not what people want, it doesn't matter."

Janelle Estes

UX Research Trends

January 28, 2021

Craig Brookes

"Our customers actually live in Siberia and they don't want ice cream, they want hot cookies out of the oven."

Craig Brookes Andreas Huebner Morgan Quinn

"Just Make it Look Good" and Other Ways We're Misunderstood

June 11, 2021

Marc Fonteijn

"We encourage one-to-one video calls to build rapport and feel comfortable reaching out for advice."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Kate Towsey

"Managing vendors is a full-time job, and research ops teams often coordinate numerous vendors for tools and recruitment."

Kate Towsey

The State of ResearchOps: More Than Just Theory

June 20, 2019

Alla Weinberg

"Sometimes the entire leadership team quitting at once is a big sign cultural safety is failing."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 9, 2022

Shawna Hein

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

Shawna Hein Kevin Hoffman

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

November 17, 2022

Tricia Wang

"When ideas don't make it into the product, I do a post-mortem to share opportunities missed and improve the process."

Tricia Wang

SCALE: Discussion

June 15, 2018