SCALE: Discussion
Summary
In this panel, Jen, John, and Nancy share their experiences and advice for UX professionals facing obstacles in enterprise environments. Nancy emphasizes building credibility through small wins and finding mentors to help push ideas forward, illustrated by her internationalization work at Uber. John highlights the importance of patience, learning from perceived failures, and maintaining a long-term perspective beyond immediate product goals. Jen advises embracing discomfort and being open to being wrong as critical to growth and influence. The panel also discusses balancing UX debt reduction with innovative projects using portfolio strategies and systematic prioritization, such as scoring opportunities by importance and difficulty. A major theme is respecting cultural differences in global UX design, avoiding imposing Western norms, and learning from marginalized communities to foster more ethical and impactful design. The conversation underscores that success in enterprise UX demands collaboration, persistence, adaptability, and a mindset open to continuous feedback and cultural humility.
Key Insights
-
•
Building credibility early through small collaborative projects can open doors for bigger UX initiatives, as Nancy experienced at Intel.
-
•
Patience and accepting being perceived as wrong can strengthen influence over time, as John describes.
-
•
Embracing discomfort and being comfortable with being wrong helps break down personal and professional barriers, a key lesson from Jen.
-
•
Finding mentors and sponsors who leverage their privilege is crucial to advancing UX projects, according to Nancy's experience at Uber.
-
•
Conducting post-mortems on missed product opportunities helps create actionable processes to improve future collaboration and outcomes.
-
•
Balancing UX debt and innovation requires a portfolio mindset, embedding a culture of urgency and long-term visioning within teams.
-
•
Systematic prioritization using matrices based on importance and difficulty aids in focusing efforts on meaningful UX work.
-
•
Global UX design must respect local cultures and avoid imposing Western biases, promoting learning from diverse communities.
-
•
Designing for marginalized communities can reveal cost-effective, scalable solutions that benefit broader user bases.
-
•
Maintaining a long-range view beyond immediate targets prevents 'target fixation' and enables sustainable enterprise innovation.
Notable Quotes
"You need to build credibility. It's not enough to just state a problem, you have to show you'll do the work and push for it."
"I've thrived on being wrong and making mistakes, even when I wasn't actually wrong."
"Being comfortable with discomfort is key — if someone tells me I'm wrong, I'm okay with that."
"Positive mutual regard helps uncover root causes behind people’s behaviors to build collaboration rather than combat."
"When ideas don't make it into the product, I do a post-mortem to share opportunities missed and improve the process."
"You have to look two or three steps ahead so you're not chasing what's right in front of you — avoid target fixation."
"You have to find mentors and sponsors who leverage their privilege to help you get as far as possible."
"Every culture has things to celebrate and improve upon; we should learn from others instead of imposing our own standards."
"Systematizing work and using matrices of importance versus difficulty helps prioritize meaningful projects."
"Designing for marginalized communities often shows how to build scalable solutions with limited resources, saving money."
Or choose a question:
More Videos
"We actively reduced jargon to make our process accessible for non-designers."
Alexia Cohen Adriane AckermanIncreasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
December 4, 2024
"The customer’s mental model is a bit different than your mental model and also different than the actual product."
Marc Majers Tony TurnerInterrupted UX - Add A Dose of Reality To Usability Testing
March 11, 2022
"Design is a third way of knowing, different from science and humanities, involving making and artifice."
Jorge ArangoDesign as an Antidote to VUCA
May 9, 2019
"If you forget the individual, you cut out psychological safety, which is the foundation for dependability and structure."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Companies today are embracing these principles, seeing the value of user connection and self-actualization for business success."
Daniel GloydWarming the User Experience: Lessons from America's first and most radical human-centered designers
May 9, 2024
"Accessibility is a journey and a conversation—thanks for starting yours by being here today."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Teachers need actionable insights, not just raw data."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Silence is complicity. Inaction is support."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Not having direct contact with participants means you can't quickly reschedule or handle last-minute issues effectively."
Roberta Dombrowski Lianna Aduana5 Reasons to Bring your Recruiting in House
September 30, 2021