Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Two Intro

Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
Theme Two Intro
Speakers: Chris Geison
Link:

Summary

The speaker acknowledges the difficulties researchers face during waves of layoffs, including personal experience with job loss, and argues that this is precisely the moment to advance research by becoming more valuable and influential within organizations. The central theme is urging researchers to evolve from merely informing decisions to actively leading change. The talk previews a series of presentations by notable figures such as Priyinal and Rita Khadri on human-centered AI innovation through qualitative and participatory research; Sarah Fatala who challenges binary views on participatory research; Scott Please on blending qualitative and quantitative approaches via mathematical models to foster organizational insight diffusion; Mamagani on preventing political theater in generative workshops; Carl Turner on frameworks to counteract organizational dysfunction; Kristen Guth on stakeholder alignment workshops; and Mike Oren on transforming research approaches akin to pharmaceutical industry models. Throughout, the speaker emphasizes the strategic position of researchers at the intersection of insight and action and calls for a reinvention of research practice to meet evolving organizational needs. The talk encourages attendees to embrace change, amplify their impact, and lead transformation within their professional contexts.

Key Insights

  • Layoffs in research have been recurring events, challenging continuity but also serving as catalysts for change.

  • Researchers must transition from informing decisions to becoming proactive organizational change makers.

  • Participatory research is often viewed as a binary choice, but Sarah Fatala offers a nuanced framework to expand this perspective.

  • Integrating qualitative and quantitative research through mathematical conceptual models can enhance insight diffusion, as Scott Please advocates.

  • Generative workshops like design sprints risk devolving into political theater without proper facilitation, as highlighted by Mamagani.

  • Frameworks for diagnosing and reviving troubled projects can address underlying organizational and cultural challenges, according to Carl Turner.

  • Workshops to drive clarity and align stakeholders are powerful tools for organizational change, exemplified by Kristen Guth's approach.

  • There is value in adopting research models from other industries, such as pharmaceuticals, for advancing research practices, per Mike Oren.

  • Researchers hold a unique position at the nexus of insight and action, allowing them to lead change effectively.

  • Moving beyond traditional research methods is essential for increasing the strategic value of research in organizations.

Notable Quotes

"This is a weird time for research. Layoffs have torn through our field."

"There's no better time to advance research than now."

"We don't just need to do a better job of articulating our value; we need to become more valuable."

"Researchers as organizational change makers is the theme for today."

"Participatory research always seems like something you're either doing or not doing — more often than not, not doing."

"What got us here won't get us where we want to go."

"We researchers have an opportunity to use our position, our orientation, and our skills to lead change."

"We're positioned at the nexus of insight and action."

"When it's done, I invite you to take the lessons learned and provocations shared back into your professional lives."

"Let's shake s*** up."

Ask the Rosenbot
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Zariah Cameron
Streamlining an Inclusive Design Practice
2023 • DesignOps Summit 2023
Gold
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Sean Baker
Weaving Knowledge Management into the Fabric of Our Design Practice
2025 • DesignOps Summit 2025
Gold
Matt Bernius
Learnings from Applying Trauma-Informed Principles to the Research Process
2022 • Advancing Research 2022
Gold
Benjamin Wiedmaier
Redefining Toolkits: Unbundling to Create a Perfect Match
2025 • Advancing Research 2025
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
Jill Fruchter
Inconvenient Insights: The Researcher's Role is to Stay Curious
2023 • Advancing Research 2023
Gold
Greg Petroff
Everything is About to Change: Software as Material
2016 • Enterprise UX 2016
Gold
Sam Yen
Driving Organizational Change Through Design? Do more of this and less of that
2017 • Enterprise Experience 2017
Gold
Amy Evans
How to Create Change
2024 • DesignOps Summit 2024
Gold
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Daniel J. Rosenberg
Designing with and for Artificial Intelligence
2022 • Enterprise Community

More Videos

Sheri Byrne-Haber

"Assistive technology has to communicate with the destination, that’s your website or product."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Prayag Narula

"Empathy isn't just kindness, it's the lens through which we see users' true motivations."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Janelle Estes

"The UX team is never the keeper of all knowledge of the customer; the whole company owns the experience."

Janelle Estes

UX Research Trends

January 28, 2021

Craig Brookes

"A single line of UI text might be a small ask but can have massive impact on customer understanding and experience."

Craig Brookes Andreas Huebner Morgan Quinn

"Just Make it Look Good" and Other Ways We're Misunderstood

June 11, 2021

Marc Fonteijn

"If you don’t feel connected and you’re standing alone, the challenge looks much bigger."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Kate Towsey

"The issue is not research ops being more organized researchers — the problems and scale are very different."

Kate Towsey

The State of ResearchOps: More Than Just Theory

June 20, 2019

Alla Weinberg

"If I make a mistake on our team, it’s not gonna be held against me; my team won’t disconnect from me."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 9, 2022

Shawna Hein

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

Shawna Hein Kevin Hoffman

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

November 17, 2022

Tricia Wang

"Being comfortable with discomfort is key — if someone tells me I'm wrong, I'm okay with that."

Tricia Wang

SCALE: Discussion

June 15, 2018