Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
Summary
Developing a process that keeps designers connected to their work and their peers is especially challenging in distributed teams. See how we do it at MURAL, a design-first company, where we bring people together with collaborative intelligence to create a digital space that feels open and safe.
Key Insights
-
•
Mural treats design review as an ongoing process with multiple touchpoints rather than a single milestone.
-
•
Standard design reviews happen weekly and focus on medium- to high-risk work but welcome all stages and disciplines.
-
•
Workshops serve as final checkpoints involving cross-functional partners like engineering and product management.
-
•
Peer design pairing encourages mentorship by pairing designers with senior leaders voluntarily each quarter.
-
•
Asynchronous reviews leverage Loom videos and Mural templates to collect thoughtful feedback across time zones.
-
•
Executive design reviews focus on strategic decisions and involve a small, cross-functional group for final alignment.
-
•
A foundational design culture depends on trust and the shared belief that feedback is a gift.
-
•
Design operations supports autonomy and flexibility by providing templates while allowing teams to self-manage.
-
•
Embedding design reviews into Agile sprint cycles requires negotiation and education with product and engineering partners.
-
•
For smaller or solo design teams, education, advocacy, and having allies help integrate design reviews effectively.
Notable Quotes
"Design review is simply the act of designers collaborating to increase quality and craft."
"Feedback is a gift; it’s always about the work and never about the person."
"You don’t need to be in the same room to achieve something great."
"A great designer doesn’t have all the right answers, they have the right questions."
"Trust emerges through sharing work, receiving feedback, and trusting those around you to help you grow."
"Critique is an opportunity to build a culture of trust upon grounded reality while developing your craft. - Chris"
"Design review is a time to get comfortable feeling vulnerable and stay curious and open. - Kelly"
"Artifacts didn’t happen if they’re not documented; they’re decision-making points in the product process."
"For distributed teams, cameras on help build connectedness, though it remains optional."
"Sometimes it helps to have an ally who champions you and acts as a gatekeeper for design requests."
Or choose a question:
More Videos
"A design system helped us connect developers and designers together in community."
Nick CochranGrowing in Enterprise Design through Making Connections
June 20, 2019
"Design for one extent to many is Microsoft’s inclusive design motto that guides effective accessibility."
Amber KnablEmpowering innovation: The critical role of inclusive product development in the AI era
June 4, 2024
"The self-service model works best for projects with concrete and well-defined design objectives at the surface layers."
Nora Tejeda Giovanna AlonsoScaling Design Capabilities at BBVA Through a Self-service Design Model
June 10, 2021
"Emotions last 30 to 120 seconds, but identity and meaningful value go much deeper in relationships with products."
Nathan ShedroffRedefining Value: Bridging the Innovation Culture Divide
May 14, 2015
"Design at ExxonMobil isn’t just what designers do; it’s about changing the way people think and solve problems through a human-centered lens."
Lona MooreScaling Design Beyond Designers
June 11, 2021
"We need to treat people as people, not users, because they are not a utility or a commodity."
Jemma AhmedTheme 2 Intro
March 26, 2024
"Design is not about one brilliant idea but about collaboration between different roles and expertise."
Sabrina Mach Nina WainwrightHow to Design Your Design Operating Model
September 29, 2021
"Having a business background is almost the oldest form of product management, but great product requires balancing design and tech too."
Kevin M. HoffmanTheme 2: Enterprise Team Journey
June 3, 2019
"Sponsor sessions may require registration by email to prevent Zoom bombings and protect session integrity."
Bria Alexander Louis RosenfeldWelcome
January 8, 2024
