Accessibility: An Opportunity to Innovate
Summary
Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.
Key Insights
-
•
Features like dark mode and voice assistants started as accessibility tools but are now mainstream innovations.
-
•
Disability includes permanent, temporary, and situational states, all requiring accessible design.
-
•
Accessible design benefits everyone, including future selves as we age and face new challenges.
-
•
Diverse teams build products that better address a wide range of user needs.
-
•
Accessibility should be integrated early in design to avoid costly retrofitting.
-
•
Compliance checklists alone lead to bare minimum solutions, while inclusive design focuses on great experiences.
-
•
Myths about inaccessible new design paradigms have historically been proven wrong through flexibility.
-
•
Innovation often arises from solving edge cases, exemplified by accessible features becoming broadly useful.
-
•
Involving people with disabilities in product testing and design unlocks unique insights and usability.
-
•
Cultural and linguistic diversity in teams and design research is key to truly inclusive products.
Notable Quotes
"Nothing about us without us."
"When you design for the edges you get the middle for free."
"Accessibility is a process, not a project."
"Disability is a normal part of the human experience."
"If we create inaccessible products, we are locking out our future selves."
"Accessibility requires flexible designs, not limited or simplified designs."
"The electric toothbrush started as an accessibility solution but became better for everyone."
"Diverse teams create diverse products because we each only understand our own needs."
"Compliance is a framework, not just a checklist to tick off."
"Including people with disabilities from day one builds a strong accessible foundation."
Or choose a question:
More Videos
"I don’t know anyone who uses the configuration out of the box without customizing it heavily and extensively."
Sam ProulxEverything You Ever Wanted to Know About Screen Readers
June 11, 2021
"Even though we are virtual, we are still community and must treat each other with kindness and respect."
Bria AlexanderOpening Remarks
November 17, 2022
"Negotiating severance is absolutely possible; consider legal advice or coaching when doing so."
Corey Nelson Amy SanteeLayoffs
November 15, 2022
"Enterprises are basically people pursuing outcomes, doing activities, and using objects—this simple theory underpins the language of Edgy."
Milan GuentherA Shared Language for Co-Creating Ambitious Endeavours
June 6, 2023
"We’re starting to see the role of the central researcher shift more towards coaching than just doing research themselves."
Erin May Roberta Dombrowski Laura Oxenfeld Brooke HintonDistributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
March 10, 2022
"Auto-complete absolutely is an accessibility feature because it helps reduce typing effort for screen reader users."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"We used AI tools like NotebookLM and Gemini primarily to shortcut getting up to speed and managing transcripts, without focusing on specific tools themselves."
Mujtaba HameedThe new horizon of ethnography: using AI to unlock the full potential of in-person research
March 11, 2026
"In our information civilization, the information space that people assume to be public is actually ruled by private commercial interests for maximum profit."
Ilana LipsettAnticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
December 10, 2021
"When we build accessibility into an environment, especially if we do it subtly, it becomes the new normal."
Samuel ProulxFrom Standards to Innovation: Why Inclusive Design Wins
September 10, 2025