Rosenverse
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

Gold
Tuesday, March 11, 2025 • Advancing Research 2025
Share the love for this talk
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
Speakers: Noah Bond
Link:

Summary

Our understanding of truth is being reshaped. This challenge deepens when considering how truth intersects with shifting views on data ownership, knowledge extraction, and inclusivity. Researchers must respect participants' ownership of their narratives and foster intersectional inclusivity to uncover more equitable truths. This discussion explores practical strategies for understanding what equitable truth means in a world of disinformation, where both participants and researchers are increasingly questioning the meaning of true inclusivity in our field.

Key Insights

  • Disinformation thrives on social media algorithms that prioritize engagement over accuracy, exacerbating distrust in research participants.

  • AI-generated misleading content and deepfakes pose new challenges by eroding public trust and entrenching biases in digital products.

  • Extractive research practices harm marginalized communities and contribute to widespread mistrust toward organizations.

  • Declaring positionality helps researchers reflect on how their own identities influence their work and decisions.

  • An equity pause is an effective reflective practice to identify biases and knowledge gaps before making research or design decisions.

  • Community-based partnerships and participatory co-design are essential for authentic engagement with vulnerable populations.

  • Packaging equity-centered research in the language of business metrics and risk mitigation can increase stakeholder buy-in.

  • Authentic transparency with participants, including sharing case studies and knowledge, builds lasting trust and ownership.

  • Recruiting participants from marginalized communities requires intentional effort to avoid shallow or unrepresentative insights.

  • Sustainable progress in ethical research demands courage, community support, and picking strategic battles within organizations.

Notable Quotes

"Our understanding of truth is being reshaped due to the rise of disinformation."

"Researchers must respect participants' ownership of their own narratives and foster intersectional inclusivity."

"Many stakeholders blur fact and opinion, making it harder to influence with sound research insights."

"Social media algorithms prioritize engagement over accuracy, exacerbating echo chambers and polarizing discourse."

"AI tools generate convincing yet potentially misleading content at scale, eroding public trust."

"Instagram's creation of AI influencers co-opted queer and Black identities, essentially digital blackface."

"One of the most important parts of any successful research study is your research sample."

"If you target the right audience but can’t recruit them, you fail to capture the community’s true problems."

"The equity pause helps you recognize what biases might be present before making decisions impacting lives."

"It takes courage to push back against dominant culture and present dissenting opinions in organizations."

Ask the Rosenbot
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Lada Gorlenko
Theme 1: Discussion
2024 • Enterprise Experience 2020
Gold
Dr. Nikki Smith
Research Strategy: Connecting Insights to Outcomes
2025 • Advancing Research 2025
Gold
Changying (Z) Zheng
Practical DesignOps: From Ideas to Tools That Teams Actually Use
2025 • Rosenfeld Community
Tara Tressel
Investigating qualitative depth of AI-moderated interviews
2026 • Advancing Research 2026
Gold
Harry Max
Prioritization for Leaders (2nd of 3 seminars)
2024 • Rosenfeld Community
Jess Greco
Claiming your power: Practical tools for amplifying your unique voice
2025 • Advancing Research 2025
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Peter Van Dijck
Building the Rosenbot
2024 • Designing with AI 2024
Gold
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold
Ilana Lipsett
Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
2021 • Civic Design 2021
Gold
Brad Orego
Bringing Customer Research to More Internal Teams
2022 • Advancing Research 2022
Gold
Sarah Brooks
Fireside chat with Sarah Brooks and Jen Pahlka
2021 • Civic Design Community
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold

More Videos

Erin Weigel

"You can’t fail 90 times out of 10 without laughing at yourself to keep going."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Mike Oren

"Without drugs people would be sick and without UX it wouldn’t be able to use the drugs."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Lija Hogan

"Understanding how assistive technology evolves is crucial because it foretells the future of interface design."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Heidi Trost

"If Charlie has been tampered with, Alice needs a clear way to be alerted that she shouldn't trust it."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Adam Cutler

"Culture eats strategy for breakfast, but culture isn’t something you can just buy or transplant."

Adam Cutler

People + Places + Practices = Outcomes

June 8, 2016

Rittika Basu

"Technophobia is an irrational fear and unease towards modern technology."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Saara Kamppari-Miller

"Tools are great, but they do not solve all problems; training and understanding the why behind accessibility is essential."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Bria Alexander

"We want you to leave feeling like all those missed Slack messages and emails are worth it."

Bria Alexander

Theme Two Intro

October 3, 2023

Laine Riley Prokay

"Regular face time, honest conversations, and working sessions help keep connection and momentum with new practitioners."

Laine Riley Prokay Lisa Gordon

Carving a Path for Early Career DesignOps Practitioners

September 9, 2022