Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

Gold
Tuesday, March 11, 2025 • Advancing Research 2025
Share the love for this talk
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
Speakers: Noah Bond
Link:

Summary

Our understanding of truth is being reshaped. This challenge deepens when considering how truth intersects with shifting views on data ownership, knowledge extraction, and inclusivity. Researchers must respect participants' ownership of their narratives and foster intersectional inclusivity to uncover more equitable truths. This discussion explores practical strategies for understanding what equitable truth means in a world of disinformation, where both participants and researchers are increasingly questioning the meaning of true inclusivity in our field.

Key Insights

  • Disinformation thrives on social media algorithms that prioritize engagement over accuracy, exacerbating distrust in research participants.

  • AI-generated misleading content and deepfakes pose new challenges by eroding public trust and entrenching biases in digital products.

  • Extractive research practices harm marginalized communities and contribute to widespread mistrust toward organizations.

  • Declaring positionality helps researchers reflect on how their own identities influence their work and decisions.

  • An equity pause is an effective reflective practice to identify biases and knowledge gaps before making research or design decisions.

  • Community-based partnerships and participatory co-design are essential for authentic engagement with vulnerable populations.

  • Packaging equity-centered research in the language of business metrics and risk mitigation can increase stakeholder buy-in.

  • Authentic transparency with participants, including sharing case studies and knowledge, builds lasting trust and ownership.

  • Recruiting participants from marginalized communities requires intentional effort to avoid shallow or unrepresentative insights.

  • Sustainable progress in ethical research demands courage, community support, and picking strategic battles within organizations.

Notable Quotes

"Our understanding of truth is being reshaped due to the rise of disinformation."

"Researchers must respect participants' ownership of their own narratives and foster intersectional inclusivity."

"Many stakeholders blur fact and opinion, making it harder to influence with sound research insights."

"Social media algorithms prioritize engagement over accuracy, exacerbating echo chambers and polarizing discourse."

"AI tools generate convincing yet potentially misleading content at scale, eroding public trust."

"Instagram's creation of AI influencers co-opted queer and Black identities, essentially digital blackface."

"One of the most important parts of any successful research study is your research sample."

"If you target the right audience but can’t recruit them, you fail to capture the community’s true problems."

"The equity pause helps you recognize what biases might be present before making decisions impacting lives."

"It takes courage to push back against dominant culture and present dissenting opinions in organizations."

Ask the Rosenbot
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Patrick Boehler
Fishing for Real Needs: Reimagining Journalism Needs with AI
2025 • Designing with AI 2025
Gold
Dominique Ward
The Most Exciting Time for DesignOps is Now
2022 • DesignOps Summit 2022
Gold
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Brendan Jarvis
Framing Tomorrow by Questioning Today
2022 • Design at Scale 2022
Gold
Savina Hawkins
Harnessing AI in UXR: Practical Strategies for Positive Impact
2024 • Advancing Research 2024
Gold
Adel Du Toit
Get Your CFO To Say: 'Our Strategic Goal is User Obsession'
2022 • Design at Scale 2022
Gold
Lavrans Løvlie
Ask me anything – Authors of Service Design: From Insight to Implementation
2025 • Advancing Service Design 2025
Gold
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold

More Videos

Jim Kalbach

"Having big ears means listening more to others than to yourself during a performance."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

November 6, 2017

Louis Rosenfeld

"Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Catt Small

"The difference between director and principal often lies in whether you’re inspired more by leading people or focused on outputs and craft."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Marieke McCloskey

"We can’t be there for every behavior after the nudge, nor do we necessarily want to be."

Marieke McCloskey

User Science: Product Analytics & User Research

March 11, 2021

Llewyn Paine

"If you can’t see a human in a video, how do you know the entire conversation wasn’t fabricated?"

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Joshua Noble

"Qualitative research really poses questions; quantitative methods let you investigate those questions rigorously."

Joshua Noble

Casual Inference

October 6, 2023

Sara Logel

"We need to think about who we’re sharing with, how they might react, and what motivates them."

Sara Logel

Your Colleagues are Your Users Too

March 29, 2023

Bria Alexander

"The themes this year include transforming century-old industries, startup to enterprise, the outsider’s perspective, and partnering to transform."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024

Sam Proulx

"When you design for the edges, you make things better, more fluid, more customizable for everyone."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023