Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
Speakers: Carl Turner
Link:

Summary

This is a case study of a strategic, enterprise-level IT project that was stalled due to organizational and cultural issues within company. By applying a few familiar research techniques and frameworks (and one unfamiliar modeling framework) towards understanding and solving organizational problems, the project team found its footing and was able to deliver a complex application that will position the company for success.

Key Insights

  • Project delays often arise from deep organizational and cultural issues rather than team incompetence.

  • Engaging stakeholders as co-creators in research recommendations boosts buy-in and eases persuasion.

  • Distinguishing immediate domain (project and industry) from extended domain (monitoring and success definitions) is critical to managing project scope.

  • Edgar Schein’s three levels of culture—artifacts, espoused beliefs, and unconscious assumptions—help reveal hidden organizational dynamics.

  • Cross-functional projects often fail due to siloed reporting and unconscious allegiance to functional areas over project teams.

  • Taking meeting minutes with named action items assigned to leaders reduced conflict and clarified accountability.

  • Pairing technical developers with subject matter experts enables translating complex domain knowledge into actionable design artifacts.

  • Soft systems methodology allows modeling of ‘soft’ organizational influences on project success, including norms and values.

  • Engagement challenges manifest at multiple levels: sponsors, project teams, and external stakeholders require targeted approaches.

  • Grassroots technical collaboration and integration efforts can succeed even when formal management engagement is lacking.

Notable Quotes

"When projects are late or delayed it’s often due to organizational and cultural issues rather than conduct of the project team."

"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."

"People on the project were reporting back to management in their silo, not talking to one another."

"I found the problem solver in the UI developer and identified the project’s sponsor who really felt the pain."

"Managers were asking for user stories but hadn’t done any analysis or design — they didn’t understand the scope."

"The difference between the way people talk about how things are done and how they are actually done reveals unconscious assumptions."

"Decision making here is basically forge trading — people argue and withhold support until they get what they want."

"Our technical leads started attending other teams’ meetings, helping break down integration barriers."

"At the turning point, the team realized they were in charge of their own process and got engaged."

"The biggest problem was to solve the engagement problem first with the sponsor, then the team, then external stakeholders."

Ask the Rosenbot
Jon Fukuda
Theme One Intro
2022 • DesignOps Summit 2022
Gold
Kristin Skinner
Group Activity: A Deep Dive Into Value and Outcomes
2019 • DesignOps Summit 2019
Gold
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community
Jen Crim
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Uday Gajendar
The Wicked Craft of Enterprise UX
2015 • Enterprise UX 2015
Gold
Adam Thomas
Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
2022 • Design in Product 2022
Gold
Laura Weiss
Turn Down the Heat: 3 Ways to Handle Conflict in the Moment
2024 • Rosenfeld Community
Frances Yllana
Theme 2 Intro
2024 • DesignOps Summit 2024
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Samuel Martin
Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
2026 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold

More Videos

Sheri Byrne-Haber

"Keeping something cloud-based accessible is the most complicated because of hundreds of releases per day in continuous integration."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Prayag Narula

"Data tells you what happens; qualitative research tells you why it happens."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Janelle Estes

"Don't just flip the switch and say go talk to customers; you have to set guardrails and train people."

Janelle Estes

UX Research Trends

January 28, 2021

Craig Brookes

"We often get designed into a corner by trying to fix words at the end instead of involving content designers earlier."

Craig Brookes Andreas Huebner Morgan Quinn

"Just Make it Look Good" and Other Ways We're Misunderstood

June 11, 2021

Marc Fonteijn

"The community is an ongoing prototype; members have a strong, frequent voice in shaping what good looks like."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Kate Towsey

"Engagement and impact roles bring creativity and help maintain team morale in otherwise dry operations work."

Kate Towsey

The State of ResearchOps: More Than Just Theory

June 20, 2019

Alla Weinberg

"Co-regulation means someone who is safe can help bring another out of a triggered state."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 9, 2022

Shawna Hein

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

Shawna Hein Kevin Hoffman

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

November 17, 2022

Tricia Wang

"I've thrived on being wrong and making mistakes, even when I wasn't actually wrong."

Tricia Wang

SCALE: Discussion

June 15, 2018