Welcome
Summary
In this opening talk for the 2022 Design Ops Summit, Lou Rosenfeld from Rosenfeld Media reflects on the evolution of design operations since Dave Malouf coined the term in 2017. The overarching theme of this year's summit is clarity, although the event also highlights tooling, accessibility, inclusivity, and the growing role of design ops as design management. Lou introduced Bria Alexander, an accomplished Adobe design ops leader and co-curator alongside John Fukuda, Sarah Compari Miller, and Fareed Sabatov. Together, they organized a condensed two-day summit structured around four key themes: growing successful design operations, scaling design organizations, building inclusive design ops practices, and envisioning the future of design operations. Attendees from over 600 global participants connect through Slack channels and engage with both main program and sponsor sessions, which are free and open to everyone. The community aspect is strongly emphasized, encouraging networking, cohort collaboration, and active participation. The summit offers extensive resources including session recordings, slide decks, and sketchnotes by MJ Broadbent, a seasoned graphic facilitator. Rosenfeld Media also underscores the importance of a safe, respectful environment underpinned by a clear code of conduct. The event leverages virtual formats, social events, and interactive Q&A opportunities to build a vibrant, inclusive practice community despite physical distance.
Key Insights
-
•
Design Ops has matured significantly since its term was coined in 2017 by Dave Malouf.
-
•
The central theme of the 2022 summit is clarity, reflecting both practice growth and self-reflection among practitioners.
-
•
The summit unites 613 participants globally, highlighting the diversity of backgrounds and design operations journeys.
-
•
Bria Alexander plays a key role as both MC and curator, supported by John Fukuda, Sarah Compari Miller, and Fareed Sabatov.
-
•
Four key themes structure the summit: growth, scaling, inclusivity, and the future of design operations.
-
•
Sponsor sessions provide free, high-quality, non-sales content accessible to anyone interested in Design Ops.
-
•
Slack channels act as the main hub for interaction, networking, cohort discussions, and customer support.
-
•
Resources like videos, slide decks, and expert sketchnotes by MJ Broadbent are made promptly available, reducing note-taking pressure.
-
•
A strong focus on community kindness, safety, and inclusion is maintained through a publicly accessible code of conduct.
-
•
The digital swag bag and social activities, such as games sponsored by Verizon, enhance virtual engagement and community bonding.
Notable Quotes
"It seemed just like yesterday that I was talking with Dave Malouf. He dropped that term design ops on me."
"The theme is clarity. But really I’m gonna say the theme is you — the 613 people from all over the planet."
"You bring energy that blows me away. I’m so excited by your excitement."
"The conference is your annual opportunity to get to know each other and to step back together and amplify the power of design."
"Sponsor sessions are not sales pitches. They offer incredibly high-quality content and are free to anyone to attend."
"Slack is the heart and soul of this conference, where the most intimate interactions happen."
"MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself."
"There’s no need to take notes. All session materials and videos will be shared quickly after presentations."
"Even though we’re virtual, we are still a community and obligated to treat each other with kindness and respect."
"Please read our code of conduct. Every participant should feel safe, included, and welcome."
Or choose a question:
More Videos
"Working in agile keeps our teams nimble and able to adapt to frequent reevaluations and shifting priorities."
Laureen Kattan Julie KimCentering Patients and Clinicians in a Complex Government Ecosystem
November 29, 2023
"Shadow AI usage is a huge security risk in public companies and should be managed by IT and leadership."
Mike OrenImproving Democratized Research with CustomGPTs and Gems
February 25, 2026
"A lot of accessibility work isn’t just for a small group — designing for the edges gets you the middle for free, as Yuda Trevor says."
Sam ProulxOnline Shopping: Designing an Accessible Experience
November 29, 2023
"You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription."
Louis RosenfeldAbout the Rosenverse
March 15, 2026
"You need to be just as careful conducting interviews in Beverly Hills as in poorer neighborhoods; wealth does not guarantee safety."
Yasmine KhanChecking Bias and Listening to Financially Vulnerable Americans
March 30, 2020
"Collaborate and involve design early and often to better align on user goals and reduce friction."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
"We became addicted to our loop of over-optimization, driving traffic to certain features but frustrating users."
William Newton Jenny ChangHow to Lead With Data, and Without Data
June 7, 2023
"We are sensemakers. No matter what data we are given, we make sense of it."
Jemma AhmedTheme 1 Intro
March 10, 2026
"Aligning text with text and images with images sets an easy flow for scanning — mixing them breaks the user’s rhythm."
Billy CarlsonPro-level UI Tips for Beginners
September 9, 2022
