Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" Designers must understand their domain deeply or risk being glorified production artists. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Theory at its most fundamental just means if something A happens, then something B will happen. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" You can't spell the word air without saying ai, it requires those letters. "
Day 1 Welcome
June 4, 2024
" Most bad panels feel like a bunch of people showing up at the last minute without shared goals or preparation. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Grab that final drink and hang in there for one last thematic journey. "
Theme Four Intro
June 6, 2023
" It's hard to think of anything more inherent in embodying the characteristics of enterprise writ large. "
Theme One Intro
June 6, 2023
" Humanity doesn’t stop at the door just because you’re a leader — you still have vulnerabilities and struggles. "
Leading through the long tail of trauma
July 13, 2022
" Question your assumptions; biases creep into everything and being humble allows for safer, more ethical work. "
Leading through the long tail of trauma
July 7, 2022
" You can’t heal your way out of death or oppression by reforming oppressive systems; you must dismantle them. "
Leading through the long tail of trauma
July 7, 2022
" Tradecraft is the making stuff, stagecraft is a kind of cross-functional therapy, and statecraft is organizational diplomacy. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Each conference theme acts like a mini conference exploring a deep aspect of designing at scale. "
Theme 1: Introduction
June 9, 2021
" One sign of evidence that you've passed an inflection point is when you hire me as a consultant. "
Discussion
May 13, 2015
" Nobody wants to buy or use a sloppy product, especially when enterprise users rely on the apps for 8 to 10 hours a day. "
The Wicked Craft of Enterprise UX
May 13, 2015