Rosenverse

Uday Gajendar

UX Design Leader

With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.

Rosenverse talks by Uday:

Uday Gajendar

" Designers must understand their domain deeply or risk being glorified production artists. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Uday Gajendar

" Theory at its most fundamental just means if something A happens, then something B will happen. "

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Uday Gajendar

" Melissa Burnett is a creator of order out of chaos, leader of leaders. "

Day 2 Welcome

June 5, 2024

Uday Gajendar

" You can't spell the word air without saying ai, it requires those letters. "

Day 1 Welcome

June 4, 2024

Uday Gajendar

" Most bad panels feel like a bunch of people showing up at the last minute without shared goals or preparation. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Uday Gajendar

" Grab that final drink and hang in there for one last thematic journey. "

Theme Four Intro

June 6, 2023

Uday Gajendar

" It's hard to think of anything more inherent in embodying the characteristics of enterprise writ large. "

Theme One Intro

June 6, 2023

Uday Gajendar

" Humanity doesn’t stop at the door just because you’re a leader — you still have vulnerabilities and struggles. "

Leading through the long tail of trauma

July 13, 2022

Uday Gajendar

" Question your assumptions; biases creep into everything and being humble allows for safer, more ethical work. "

Leading through the long tail of trauma

July 7, 2022

Uday Gajendar

" You can’t heal your way out of death or oppression by reforming oppressive systems; you must dismantle them. "

Leading through the long tail of trauma

July 7, 2022

Uday Gajendar

" Tradecraft is the making stuff, stagecraft is a kind of cross-functional therapy, and statecraft is organizational diplomacy. "

The Rise of Meta-Design: A Starter Playbook

May 19, 2022

Uday Gajendar

" Each conference theme acts like a mini conference exploring a deep aspect of designing at scale. "

Theme 1: Introduction

June 9, 2021

Uday Gajendar

" One sign of evidence that you've passed an inflection point is when you hire me as a consultant. "

Discussion

May 13, 2015

Uday Gajendar

" Nobody wants to buy or use a sloppy product, especially when enterprise users rely on the apps for 8 to 10 hours a day. "

The Wicked Craft of Enterprise UX

May 13, 2015

Rosenverse People Everyone