Rosenverse
Creating Consistency Through Constant Change

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Creating Consistency Through Constant Change

Gold
Monday, January 8, 2024 • DesignOps Summit 2020
Share the love for this talk
Creating Consistency Through Constant Change
Speakers: Maggie Dieringer
Link:

Summary

The hustle of “Uber 1.0” (moving fast and breaking things) is still remnant in parts of Uber's culture today. As a DesignOps team of two to start, Maggie had to break through many barriers to help quickly and effectively implement a new practice. Within one year, the team grew to 14 Design Program Managers working across 6 global, distributed design studios. How does a team scale and find their voice amidst many cultural challenges, negative news cycles, and multiple rounds of layoffs? This talk will explore how DesignOps can remain a constant pillar of reliability when the structures around a Design team are constantly evolving.

Key Insights

  • Building a resilient design ops team requires creating consistency amid constant organizational and external change.

  • Shifting responsibilities to new roles is often met with skepticism that must be overcome through partnership and demonstrating value.

  • Operationalizing processes like stakeholder reviews and launch characterization can bring order and visibility to design work.

  • Engagement models clarifying time commitment and prioritization help teams focus on high-impact work and avoid burnout.

  • Self-service UX research toolkits empower cross-functional teams to independently conduct research when resources are limited.

  • Bringing clarity to internal policies, budgeting, and headcount creates calm and control during times of external chaos.

  • Maintaining structured flexibility allows team members to quickly shift roles to where work is most needed.

  • Operationalizing inspiring but unfunded ideas helps sustain team motivation and drive cultural initiatives like design for social good.

  • Having a core, consistent design ops team serves as a stabilizing pillar in a fast-moving and frequently changing startup environment.

  • The ability to say no to low-priority tasks is a crucial outcome of constrained resourcing and helps refocus efforts on meaningful work.

Notable Quotes

"Working at Uber requires grit."

"Not a week has gone by in my four years at Uber that something slightly shocking or jarring did not happen."

"Do not judge me by my success, judge me by how many times I fell down and got back up again."

"We had to show rather than say why design operations roles existed."

"Getting designers into a cadence of reviewing work with senior stakeholders was not a muscle the team had built."

"Ship Magic raised the bar on quality across our writer experiences with monthly bugbashes and cross-functional support."

"We created a self-service UXR hub to empower teammates with research fundamentals amid downsized research teams."

"When the world outside is crazy, the team needs to know that at least design ops has things under control internally."

"We maintain structured flexibility so we can move people where the work is regardless of politics or whatever else is going on."

"The power to say no has been a blessing in disguise, helping us refocus on high priority work after layoffs."

Ask the Rosenbot
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Niko Laitinen
Adaptable Org Design for Resilient Times
2021 • Design at Scale 2021
Gold
Benjamin Wiedmaier
Redefining Toolkits: Unbundling to Create a Perfect Match
2025 • Advancing Research 2025
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Kate Kalcevich
Integrating Accessibility in DesignOps
2024 • DesignOps Summit 2024
Gold
Michael Weir
Mixed Methods and Behavioural Science
2023 • Rosenfeld Community
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Savina Hawkins
Harnessing AI in UXR: Practical Strategies for Positive Impact
2024 • Advancing Research 2024
Gold
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Kristin Skinner
Theme 2: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Lais de Almeida
Designing Data Services
2024 • Advancing Service Design 2024
Gold
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold

More Videos

Alexia Cohen

"Hiring team members with lived experience was key for authentic engagement and facilitating workshops."

Alexia Cohen Adriane Ackerman

Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona

December 4, 2024

Marc Majers

"You want to separate out those distractions from the actual tasks."

Marc Majers Tony Turner

Interrupted UX - Add A Dose of Reality To Usability Testing

March 11, 2022

Jorge Arango

"Design governance needs to be part of the governance of the entire organization, not segregated to design teams."

Jorge Arango

Design as an Antidote to VUCA

May 9, 2019

Brenna Fallon

"Never forget the individual. People are less predictable than algorithms, but they’ll get you through change."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Daniel Gloyd

"Belonging means understanding the shape, size, and cause of your community and your unique purpose in it."

Daniel Gloyd

Warming the User Experience: Lessons from America's first and most radical human-centered designers

May 9, 2024

Sam Proulx

"Multiple payment providers aren’t just a feature; they’re an accessibility lifeline for people who can’t read or reach their credit card easily."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Kristin Skinner

"Personalization is not just a trend; it’s a necessity."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Denise Jacobs

"Racism doesn’t just hurt people like me; you’re hurting yourself by perpetuating beliefs that deny a greater humanity."

Denise Jacobs Nancy Douyon Renee Reid Lisa Welchman

Interactive Keynote: Social Change by Design

January 8, 2024

Roberta Dombrowski

"Sometimes the screening can be done incorrectly by panels, which leads to wasted time and potential data issues."

Roberta Dombrowski Lianna Aduana

5 Reasons to Bring your Recruiting in House

September 30, 2021