Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 1 Intro

Gold
Tuesday, March 10, 2026 • Advancing Research 2026
Share the love for this talk
Theme 1 Intro
Speakers: Jemma Ahmed
Link:

Summary

In this talk, Gem reflects on the challenges faced by the knowledge and product fields amid fast-paced technological, economic, and informational upheaval. Referencing Maggie Gyllenhaal's film The Bride as a metaphor, she highlights how many find themselves in unfamiliar, overwhelming worlds not of their own making. Gem insists that professionals — including researchers, designers, and product thinkers — face a choice: adapt superficially to the noise or stand firm on their core identity as sensemakers and advocates. She emphasizes that small acts of defiance, encapsulated in the phrase 'I would prefer not to,' empower individuals to reclaim agency and clarity. Despite pressures such as the rise of AI, data overload, and organizational shifts, the core essence of this work remains: interpreting information with clarity and advocating for the people behind the data. Gem introduces fellow speakers like Dana, Kurt, Tara, Jared, and Kelly who will expand on these themes including democratization, AI’s impact, and intergenerational dialogue. Ultimately, Gem urges the audience to root themselves in their values and confidently say 'I would prefer not to' as a way to cultivate resilience and purpose in uncertain times.

Key Insights

  • The current knowledge ecosystem is overloaded with signals, mixing opinion with evidence, which demands sharper sensemaking skills.

  • Small, quiet acts of defiance like saying 'I would prefer not to' reclaim personal and professional agency.

  • Core identity as sensemakers and advocates remains stable even as the environment and tools evolve rapidly.

  • The rise of AI and technology introduces new challenges but also underscores the enduring need for human-centered advocacy.

  • Holistic sensemaking, integrating research, design, product, and systems thinking, is increasingly valuable amidst changing organizational roles.

  • Advocating for the human experience behind data is essential and perennial, not a luxury.

  • Facing macroeconomic and technological upheavals requires doubling down on foundational principles, not capitulating to noise.

  • The phrase 'I would prefer not to' symbolizes a thoughtful refusal to surrender values to external pressures.

  • Interdisciplinary skills position professionals to lead adaptation without abandoning core professional identity.

  • Community and shared dialogue, exemplified by upcoming speakers like Dana and Kurt, are key to navigating this moment.

Notable Quotes

"I would prefer not to is the kind of world many of us find ourselves in right now."

"Every time we say, I would prefer not to, we reclaim a little bit of agency."

"Defiance is not loud or theatrical; it is bravery and clarity."

"We are sensemakers. No matter what data we are given, we make sense of it."

"Advocating for human experience is not a luxury. It is essential, and it is perennial."

"Our job is to make sure the people making decisions actually listen."

"The skills we hold are exactly the skills that this moment requires."

"Anchor yourself in what you know to be right and true."

"Holistic sensemaking matters."

"I would prefer not to reduce human understanding to shallow sound bites."

Ask the Rosenbot
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Louis Rosenfeld
Becoming a Civic Designer: Making the Move from Private to Public Sector
2022 • Civic Design 2022
Gold
Bria Alexander
Theme Two Intro
2023 • DesignOps Summit 2023
Gold
Amanda Kaleta-Kott
The Joys and Dilemmas of Conducting UX Research with Older Adults
2022 • Advancing Research 2022
Gold
Harry Brignull
Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline
2026 • Rosenfeld Community
Robert Fabricant
Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Joshua Graves
We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
2025 • Rosenfeld Community
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Tanya Snook
Designing the team experience: Building culture through onboarding
2021 • Enterprise Community
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Clara Kliman-Silver
UX Futures: The Role of Artificial Intelligence in Design
2023 • Enterprise UX 2023
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Erin Weigel
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
2025 • Rosenfeld Community

More Videos

Rebecca Gimenez

"Design is a very powerful role and at Airbnb people are ready to engage in it as a collective practice."

Rebecca Gimenez

Work in Progress: Service Design at Airbnb

December 3, 2024

Lada Gorlenko

"Our biggest hope is that you gain confidence to see opportunity and realize it amid crisis."

Lada Gorlenko

Theme 2 Intro

June 9, 2022

Brigette Metzler

"Researchers are often nervous about their research being used in the wrong way, so trust and communication matter."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community

August 27, 2020

"Align on what you’re looking for before the interview to evaluate non-traditional candidates fairly."

Discussion

June 9, 2017

Sarah Brooks

"Healthcare.gov was a blow, but it opened the door to new ways to work in government technology."

Sarah Brooks Jennifer Pahlka

Fireside chat with Sarah Brooks and Jen Pahlka

October 21, 2021

Lisa Spitz

"Every single thing that we would plan to say to the participant is spelled out in this interview guide to build transparency and trust."

Lisa Spitz Nikki Brand

Building Trust Through Equitable Research Practices

November 18, 2022

Theresa Neil

"Designers almost always partner with clinicians who are the domain experts in healthcare projects."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Maverick Chan

"This process isn’t about replacing designers, it’s about augmenting and amplifying what we can do."

Maverick Chan Claire Lin

From Doodle to Demo: AI as Our Storytelling Partner

October 23, 2025

Alla Weinberg

"Psychological safety can be created or rebuilt very quickly with intentional team exercises."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 8, 2022