Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
Summary
Learn how Accenture’s GrowthOS accelerator partners with WEVO to simulate user responses at scale—cutting research time from weeks to minutes. In this session, Accenture will show how AI-powered testing of early concepts, Figma prototypes, and full journeys helps their clients identify friction, de-risk launches, and refine designs before development begins.
Key Insights
-
•
AI can automate about 70% of UX research tasks but human judgment remains crucial for the remaining 30%.
-
•
Vivo Pulse generates user insight simulations delivering 80% of actionable findings in as little as five minutes.
-
•
Combining AI-simulated insights with real user validation (Vivo Pro) enables fast, yet reliable UX research.
-
•
Accenture’s Growth OS leverages Vivo’s AI to empower both business developers and UX researchers with rapid customer insights.
-
•
Using AI personas, firms can discover previously unidentified user pain points and optimize faster than traditional research cycles.
-
•
Vivo’s AI platform is trained on over a million user research studies and a 60-million-participant panel, enhancing predictive accuracy.
-
•
AI-generated personas can help benchmark and score digital experiences for value, trust, and reliability across large enterprise ecosystems.
-
•
Synthetic insights must be integrated thoughtfully with human-centered design to avoid overreliance and maintain research rigor.
-
•
Vivo Pulse supports multiple languages and can simulate diverse demographic groups, aiding inclusion and reach of hard-to-access users.
-
•
AI-enabled rapid research helps enterprises prioritize UX efforts strategically, especially when managing multiple competing digital assets.
Notable Quotes
"I like to think of AI as a compass and not a map."
"If your users could literally sit there right next to you, and you could quickly get iterative feedback, that’s what Vivo offers."
"We can get about 80% of the way there from some of our human studies with AI simulations."
"Vivo Pulse helps with rapid iterations, while Vivo Pro validates signals with real users."
"There’s an opportunity to fill in cracks around a research practice and accelerate the work people already do."
"Accenture’s Growth OS is an internal platform powered by Vivo’s LLM used across the creative enterprise for AI-accelerated insights."
"We’ve seen about a 12% boost in conversion rates in just a few weeks with some clients using the platform."
"Synthetic users are an expansion of the human-centered design toolkit, not a replacement."
"It’s on each of us to design a process to prevent organizations from overtrusting synthetic insights before real user validation."
"This is advanced hypothesis generation putting you in the mindset and perspective-taking that good empathy always requires."
Or choose a question:
More Videos
"Our curators have been working for months taking presentations from little ideas to something big that advances design ops as practice."
Louis Rosenfeld Bria AlexanderDay 1 Welcome
September 23, 2024
"I wasn’t planning to learn SQL scripts but I did. And it was fun. It was a new language."
Lisa GirondaOpener: Chief of Staff–An unexpected journey
January 8, 2024
"We are talking about climate solutions to displace things that are incompatible with thriving life, not just add more options."
Jamie Beck Alexander Nina Gregg Shawn Petersen Bill DeRoucheyHow can you find your role in climate?
January 17, 2024
"Intelligence is the pursuit of knowledge; wisdom is the pursuit of truth."
Iram ShahClosing Keynote: The View from the Top
June 4, 2019
"A lot of the reasons why we bring agencies in is to evangelize and help us tell our story."
Melinda BelcherInsider preview of Enterprise Experience 2020
May 28, 2020
"Co-planning means building trust and relationships before planning the project itself as a blended team."
Natalia RadywylCo-Designing New Power in Australia's Public Sector
November 16, 2022
"Influence is the real goal as a designer—over people, processes, and culture."
Uday GajendarThe Rise of Meta-Design: A Starter Playbook
May 19, 2022
"Non-researchers often think you can just jump in and start asking questions, but that can be inefficient or risky."
Jesse ZolnaInviting the Whole Org to Come See For Yourself
March 30, 2020
"I never record interviews with staff, never. Recording invites sugarcoating or lying because people are already vulnerable."
Steve Baty Richard Dalton Maria Giudice Harry MaxDiscussion
June 9, 2016
Latest Books All books
Dig deeper with the Rosenbot
What are the core UX research tools essential for managing participant recruitment and study logistics in large companies?
How can UX practitioners build influence within healthcare organizations where clinical outcomes dominate decision-making?
How can organizations ensure they engage people with direct lived experience rather than proxies?