Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Why Community is Key to Professionalizing Design
Summary
Over the last 5 years, design as a profession has become more established in the public sector. What does it mean to professionalize design? And how does community play a part? Jaskiran Kang, Head of Service Design at TPXImpact shares her experience moving into government from the private sector, leading design at the Department for Education, and building community to further design practice.
Key Insights
-
•
Jas’s motivation for joining government design stemmed from a desire to make a positive social impact, especially in education and nutrition.
-
•
Loneliness and lack of community are common challenges for early government designers, which can be mitigated through active networking and forming connections.
-
•
Building trust and consistency in hiring processes, such as formalizing job descriptions and interviews, significantly professionalizes design recruitment.
-
•
Strong leadership support with protected time is critical to sustain design communities and professional growth in the public sector.
-
•
Design imperatives framed in business language (like capability growth and standards) help align with broader organizational strategies.
-
•
Professionalizing design focuses not only on skills but also on recognizing individual journeys, providing autonomy, and enabling diverse career paths.
-
•
Government design professions benefit from openness, sharing resources like job descriptions on GitHub to foster community collaboration.
-
•
Creating stability for an immature design profession amid frequent policy and leadership changes requires a robust, but adaptable, strategy.
-
•
Effective design leadership includes cross-department networking beyond design teams to secure budgets and influence policy.
-
•
Embedding service designers earlier alongside policymakers could transform public services by integrating user-centered perspectives from the start.
Notable Quotes
"I wasn’t really good at memory tests, but art and design was where I really felt myself."
"One of my friends told me I was considerably underpaid and I’d never asked for anything, which changed my awareness of self-respect."
"Lou Down made a call for good designers to come and join government, and that was my eye-opening moment."
"Sometimes you feel really alone in government design because the services are siloed and fragmented."
"We had to formalize job descriptions and interview questions so we’d attract the right designers and create consistency."
"Leadership believing it’s about people and skills, opening up and unlocking talent—that was really beautiful."
"If the department is dead serious about delivering services, these design imperatives are absolutely imperative."
"Retention is so important as a leader; you have to make sure people are growing even if they don’t ask for it."
"I connected with commercial, contracts, and policy teams to understand how the system worked and to secure budgets."
"Wouldn’t it be awesome if service designers sat alongside policymakers at the earliest stage of decision-making?"
Or choose a question:
More Videos
"Strasberg believed you can’t honestly portray fear or grief without accessing analogous feelings from your own experience."
Daniel GloydDesigning From the Inside Out: How Method Acting Can Inspire Design Research
February 12, 2026
"Eggs are the binder — humility and trauma-informed practices that keep relationships and research together."
Deirdre Hirschtritt Cesar Paredes Marie PerrotResearch is Only as Good as the Relationships You Build
November 17, 2022
"The model was the work of everybody, it was not just my job."
Benjamin RealMaturity Models: A Core Tool for Creating a DesignOps Strategy
October 1, 2021
"Not all climate jobs have digital outputs, so don’t waste your time chasing digital roles in fields like green concrete."
Max Gadney Andrea Petrucci Joshua Stehr Hannah WickesAssessing UX jobs for impact in climate
August 14, 2024
"Seb is career UXer fresh at Canadian railways with a steep learning curve."
Lada GorlenkoTheme 1: Intro
January 8, 2024
"In a world of AI where things are speeding up, it's more important than ever to position ourselves as teams that can actually change things."
Feyikemi AkinwolemiwaPlay to innovate: How curiosity and experimentation transform UX
March 11, 2026
"If you feel uncomfortable or unsafe engaging in this community, we want to know about it."
Bria AlexanderOpening Remarks
March 29, 2023
"Synthetic duplicates living on after data deletion raise ethical questions about users’ right to be forgotten."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"OKRs help highlight intentions to leadership and open up conversations that generate alignment and support."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022