Rosenverse
Accessibility: An Opportunity to Innovate

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Accessibility: An Opportunity to Innovate

Gold
Wednesday, June 8, 2022 • Design at Scale 2022
Share the love for this talk
Accessibility: An Opportunity to Innovate
Speakers: Sam Proulx
Link:

Summary

Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.

Key Insights

  • •

    Many accessibility features like dark mode and voice assistants began as disability aids and are now mainstream because they improve experiences for all users.

  • •

    One in five people live with long-term disability, and everyone can experience situational or temporary disabilities throughout life.

  • •

    Accessible design is about creating flexible, customizable products rather than oversimplified or lowest-common-denominator solutions.

  • •

    Diverse teams lead to innovative, inclusive products by uncovering use cases and solutions that homogeneous teams might miss.

  • •

    Accessibility is a journey, not a one-time checklist fix, and must be integrated continuously into research, design, and development.

  • •

    Disability is a universal and changing identity, highlighting that accessible products design for our future selves.

  • •

    Humanizing accessibility by involving people with disabilities in training and product testing builds empathy and better buy-in.

  • •

    Major companies like Facebook, Apple, and Microsoft embed accessibility as part of their core product experiences, showing its feasibility.

  • •

    Innovations originally designed for accessibility, such as GPS and electric toothbrushes, often become more widely adopted because they offer superior usability.

  • •

    Data sonification and advanced APIs allow vision-challenged users to access complex visual data like graphs in new ways, signaling ongoing innovation.

Notable Quotes

"Dark mode started off as an accessibility feature for visual challenges and eventually became mainstream because it’s so valuable for everyone."

"Everyone uses voice assistance now, whether controlling a smart home or sending a quick text; it gives independence to people with disabilities and convenience to all."

"Disability is the only identity that all of us will probably adopt at some point during our lives."

"If we are designing experiences that don’t work for everyone today, we’re designing experiences that in a couple of years will exclude ourselves."

"Accessible design is not about shackles or lowest-common-denominator; it’s about building great, flexible experiences for everyone."

"The Last of Us 2 was the first console game a completely blind person could play from start to finish by adding innovative, customizable accessibility features."

"Separate accessible designs are never equal, so we must design inclusively from the start to unlock all the benefits of accessibility."

"It is cheaper and better to do accessibility right the first time than to retrofit and fix later."

"Bringing people with disabilities into ideation and prototyping helps build accessibility by design and eliminates costly retrofits."

"Disability is normal, not shameful or rare, and everyone can benefit from accessibility innovations."

Ask the Rosenbot
Bria Alexander
Opening Remarks
2024 • Advancing Research 2021
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Jayne Engle
Civic Design for the Next Seven Generations—A Discussion on Sacred Civics
2022 • Civic Design Community
Bas Raijmakers, PhD (RCA)
What Design Research can Learn from Documentary Filmmaking
2022 • Advancing Research 2022
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Taylor Klassman
Shaping the Next Era of UX Research: Collaborative Forum
2025 • Advancing Research 2025
Gold
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold
Sam Proulx
Prototype Reviews, People With Disabilities, and You
2021 • Civic Design 2021
Gold
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Elizabeth Churchill
Exploring Cadence: You, Your Team, and Your Enterprise
2017 • Enterprise Experience 2017
Gold
Tony Turner
Capturing Deep Insights
2021 • DesignOps Summit 2021
Gold
Indi Young
Thinking styles: Mend hidden cracks in your market
2025 • Rosenfeld Community
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Maria Rosala
Research Repositories
2026 • Advancing Research 2026
Gold

More Videos

Mark Interrante

"Prioritization work is a political process, and politics are hard to do in technology."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Patrizia Bertini

"The more the compliance level increased, the higher the cost efficiency."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Shan Shen

"You want to be strict in what you emit but liberal in what you accept, to be clear and precise but also give some grace."

Shan Shen

Translating UX Terms into Business Contexts

November 29, 2023

Adam Thomas

"Feature roadmaps are bad because over time coherent actions become noise."

Adam Thomas

Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way

December 6, 2022

Robin Beers

"Ubuntu means I am because we are — we don’t really know our own humaneness unless it’s in relationship to other people."

Robin Beers

Research as a Catalyst for Organizational Transformation

March 12, 2021

Sheri Byrne-Haber

"You want to catch accessibility defects early through automated testing in your CI/CD pipeline, what we call shifting left."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Joseph Meersman

"Design shares are more about presenting finished work and practice defending it, not about peer-to-peer feedback."

Joseph Meersman

Sweating the Pixel: Scaling Quality through Critique

June 10, 2021

Deanna Washington

"I’m still early on in measuring accessibility impact but tying early bug fixes to ROI is promising."

Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid Sabitov

Connecting the Ops: Plenary Panel and Closing Circle

September 9, 2022

Aaron Stienstra

"Customer experience cannot truly be good if some are left out or excluded, either intentionally or unintentionally."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021