Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Ask Me Anything (AMA) with Kate Towsey
This video is featured in the Rosenfeld Authors Answer Your Questions playlist.
Summary
Kate Towsey is an independent strategist, coach, advisor, and author of the acclaimed book Research That Scales. For more than a decade, she has been at the forefront of ResearchOps. And now, you can learn directly from her during this upcoming Ask Me Anything (AMA), hosted by Rosenfeld Media. Watch Kate Towsey answer questions about research operations, user research, and how to build scalable research practices.
Key Insights
-
•
Research operations predates its popular term and has existed in big tech companies for around 15-20 years, as noted by veterans like Noel Lamb and Tim Toy.
-
•
Research and knowledge management should be viewed as infrastructure that enables knowledge flow, not as assets to be owned or controlled.
-
•
Culture is critical for research adoption; without trust and space to absorb knowledge, even the best research infrastructure fails.
-
•
Research ops should balance routine 'keep the lights on' tasks with strategic system-building initiatives to create lasting organizational impact.
-
•
Strategic work requires carving out dedicated, uninterrupted time regularly to step back, reflect, and prioritize high-impact opportunities.
-
•
No one person can effectively handle all facets of research ops; building cross-functional partnerships with legal, procurement, HR, etc., is essential.
-
•
New research ops practitioners benefit from starting small with knowledge assets like simple spreadsheets or newsletters before scaling.
-
•
Community involvement and co-design in research ops systems promote buy-in and smoother adoption of new processes and tools.
-
•
Differences across sectors like government, tech startups, and legacy enterprises mainly arise from culture and procurement pace rather than core research ops principles.
-
•
Research ops is an evolving discipline requiring adaptability, embracing tools like AI, and shedding rigid industry labels to thrive in changing environments.
Notable Quotes
"Some people have been doing research ops a lot longer than the term has existed."
"You can own the infrastructure that allows knowledge to flow but you can't actually own the knowledge itself."
"People don't learn when they're rushed, stressed, or don't trust the source of the knowledge."
"You've got to slow down to go fast; make space in your schedule to think strategically."
"Every operation is going to have whirlwinds and fires all the time; strategy doesn't end that."
"It is impossible for one research ops person to do all the things expected in job descriptions."
"Be a magnet for skills around you; build partnerships with legal, procurement, HR to share the load."
"Adoption is crucial; build your community early by involving them in co-design and pilots."
"Culture often makes the biggest difference in how research ops works across industries."
"Research ops is like the most punk thing you can do in the experience design space."
Or choose a question:
More Videos
"We need to figure out how to assess design projects and designers better because employers need to make choices, but design resists simple scoring."
Nathan Shedroff Hugh Dubberly Thomas J. McLeishHow Will Design be Taught When the Schools Shut Down?
May 8, 2026
"We use this data not to dehumanize, but to elevate each person’s uniqueness and fairly incentivize performance."
John Paul de Guzman10k Screens Later: How We Became a Data-Driven Design Organization
September 24, 2024
"AI changes everything in unstructured data analysis; before it was painful manual work, now it's automated theme detection and clustering."
Aleksandra Korczynska Caroline Jarrett Justyna ParmeeSurvey Tools
March 12, 2026
"I prefer to shine a light on others rather than be in the spotlight myself."
Kristin SkinnerTheme 2: Introduction and Provocation
January 8, 2024
"Our curation process is identity hidden to prioritize equity and thematic mapping over affiliation or geography."
Rachael Dietkus, LCSW Victor Udoewa Jennifer StricklandEverything You Need to Know about the Civic Design 2022 Call for Presentations
May 17, 2022
"Design has to incorporate intellectual humanism—remembering we’re designing for people, with people."
Uday GajendarThe Rise of Meta-Design: A Starter Playbook
May 19, 2022
"You can't do one without the other. Design the system, set rituals in the quality bar. They reinforce each other."
Vanessa VarinFeedback: The Other F-Word
September 10, 2025
"The average car today has 60 to 100 sensors generating a terrifying amount of data that will increasingly make its way to the cloud."
Hugh DubberlyProblems with Problems: Reconsidering the Frame of Designing as Problem-Solving
June 19, 2019
"If you give up, we all give up."
Sean McKayCoexisting with non-researchers: Practical strategies for a democratized research future
March 11, 2025