Rosenverse
Killing the blank page

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Killing the blank page

Gold
Wednesday, June 5, 2024 • Designing with AI 2024
Share the love for this talk
Killing the blank page
Speakers: Russell Blair and Milan Guenther
Link:

Summary

This talk is a case presentation about using generative AI and graph languages to come up rapidly with complex enterprise designs. We are using a repository based enterprise architecture tool and EDGY, an open source visual language, to feed GPT4 with context-rich queries. The resulting maps and models are ... wrong. But they have proven to be inspiring or even triggering for conversations across a diverse stakeholder community, and shortcut our way to a set of correct and useful models that inform design decisions. Moreover they can highlight blind spots and interrelationships previously unknown and thereby enrich the design process with minimal effort. Takeaways Recognising blank page moments in complex challenges How to embed context and an ad hoc Training in an LLM prompt How to make generate a web of coherent maps such as Journey, JTBD, Organization, Process Maps that cover a complete design related to a given challenge How to use these maps and how not to use them when co-creating with others When to keep tackling the blank page yourself instead

Key Insights

  • Designers often face the 'blank page' problem when tackling complex enterprise domains without sufficient research or domain knowledge.

  • Enterprise design requires making the invisible 'dark matter'—complex social, technical, and political systems—visible and understandable.

  • EDGY is an open source graph language that models enterprise complexity across three facets: customer experience, enterprise architecture, and organizational identity.

  • AI, particularly GPT-4, can augment designers by consuming structured repositories as context, reducing reliance on generic internet knowledge.

  • Using AI in enterprise design is more effective as augmentation of human creativity rather than automation or replacement.

  • Three AI collaboration modes identified are the 'jester' for provocative incorrect ideas, the 'sidekick' that integrates research context, and the 'matrix' that transforms knowledge across enterprise perspectives.

  • AI-generated diagrams are imperfect but valuable as starting points to defeat the blank page and stimulate discussion.

  • Inputting domain-specific research and insights into the AI prompt improves the relevance and quality of generated task maps.

  • Biases can be intentionally introduced in AI prompts to explore specific enterprise perspectives, such as organization design or brand identity.

  • Enterprise design must bridge silos by fostering knowledge sharing and cross-team collaboration, which AI and graph languages can facilitate.

Notable Quotes

"Designers are thrown into environments with experts that have decades of experience, and we have to come up with something relevant really quickly."

"The blank page can be terrifying because you don’t want stakeholders to laugh or say you got it all wrong."

"Behind simple tasks, there’s often big complexity hiding, especially in enterprise environments."

"We think the problem of 'dark matter' in enterprises is about making invisible things visible and bridging silos."

"AI is better seen as augmentation to make us more efficient, not automation to replace us."

"We use our model repository as context to help AI generate answers based on our specific enterprise knowledge rather than general knowledge."

"The jester mode throws something in your face, maybe wrong or uncomfortable, but at least it moves the conversation forward."

"AI-generated diagrams are usually not perfect, but they offer a better starting point than a blank page."

"If you say, ‘let’s look from an organization design perspective,’ AI reproduces the bias of that perspective in its output."

"Enterprise design is about sharing knowledge, analyzing it, improving it, and then consuming it to create better outcomes."

Ask the Rosenbot
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Sharon Bautista
Time to Make the Donuts: How User Research Helped Bridge Disparate Teams
2024 • Enterprise Experience 2020
Gold
Nicole Aleong
What UX research can learn from other research practices [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold
Jorge Arango
Scale Smart: AI-Powered Content Organization Strategies
2024 • DesignOps Summit 2024
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Design at Scale 2022
Gold
Saara Kamppari-Miller
"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do
2019 • DesignOps Summit 2019
Gold
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Mariah Hay
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Jen Briselli
Learning Is The Engine: Designing & Adapting in a World We Can’t Predict
2025 • Rosenfeld Community
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Sheryl Cababa
Expanding your Design Lens with Systems Thinking
2023 • Advancing Research 2023
Gold
Satyam Kantamneni
Do You Have an Experience Vision?
2023 • Enterprise Community

More Videos

Erin Weigel

"Picking the wrong size image can impact customer experience as much as what you see on screen."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Mike Oren

"Position your discovery work as de-risking investments rather than just fuel for innovation or empathy building."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Lija Hogan

"Regulations are design problems, not just technical ones, influencing how we create products and experiences."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Heidi Trost

"Threat actors probably know your system better than you do and are looking for any entry points to exploit."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Adam Cutler

"Culture eats strategy for breakfast, but culture isn’t something you can just buy or transplant."

Adam Cutler

People + Places + Practices = Outcomes

June 8, 2016

Rittika Basu

"Buttons should be sized 48 pixels and above to avoid fat finger errors for seniors."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Saara Kamppari-Miller

"Accessibility ownership should never fall on just one person but be understood and shared across entire product teams."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Bria Alexander

"Practical ops is about getting stuff done because it’s our job to scale the organizational ability to design and amplify the work of designers."

Bria Alexander

Theme Two Intro

October 3, 2023

Laine Riley Prokay

"These brand new practitioners can bring fresh perspectives and new ways of thinking to hopefully see current problems in a new light."

Laine Riley Prokay Lisa Gordon

Carving a Path for Early Career DesignOps Practitioners

September 9, 2022