Rosenverse
Collaboration Flows in Product Development

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Collaboration Flows in Product Development

Gold
Friday, June 9, 2017 • Enterprise Experience 2017
Share the love for this talk
Collaboration Flows in Product Development
Speakers: Mark Interrante
Link:

Summary

Mark Interrante, the SVP of Engineering at Hewlett-Packard Enterprise, has an extensive history of building out design and product teams in technology. Listen as he shares tips and tools to improve collaboration between multi-disciplinary teams.

Key Insights

  • •

    Organizational silos often manifest visibly in product design, reflecting internal boundaries rather than customer needs.

  • •

    Bringing in external UX experts like Jakob Nielsen can reveal uncomfortable truths about organizational alignment.

  • •

    Assuming positive intent when working across teams dramatically improves collaboration and conflict resolution.

  • •

    Mapping horizontal workflows across teams helps identify bottlenecks, usually caused by delays and waiting time rather than workload.

  • •

    Writing the fences — explicitly defining cross-team boundaries and interaction protocols — increases trust and collaboration between departments.

  • •

    Small, incremental changes in team habits compound to transform culture much more effectively than large sweeping reforms.

  • •

    Clarifying the deeper goals behind tasks using four simple outcome questions prevents wasted effort and uncovers better solutions.

  • •

    A concise proposal framework (side-pav) that states situation, complication, position, action, and benefit dramatically increases approval rates for change initiatives.

  • •

    Large organizations benefit from treating teams as having APIs—clear, documented interfaces for interaction and requests.

  • •

    Focusing on optimizing workflow latency delivers far greater productivity returns than increasing work hours or additional headcount.

Notable Quotes

"You can see our organization through the homepage of our site — we each owned a rectangle."

"Culture is what you tolerate — if you tolerate rudeness or tardiness, it becomes part of who you are."

"Assume positive intent from their point of view — they’re trying to have a good day, not work against you."

"Up to 90% of time in work streams is delay or waiting time, not active work."

"If you want to get faster output, optimize the work and workflow first — not add more hours."

"We started to build an API for how other teams could interact with us like a contract."

"Use four simple questions to find out what people really want and why — it avoids misaligned efforts."

"Side-pav proposals answer what’s going on, why it matters now, what you propose, what action to take, and what benefit comes from it."

"Small micro changes every week add up — ask your team what tiny improvements they’ve made recently."

"Making issues visible, sharing models, and iterating versions of workflows helps uncover blockages and solutions."

Ask the Rosenbot
Jennifer Bolduc
What's involved with getting people back to work?: A panel discussion
2021 • DesignOps Community
Catt Small
Craft a Vision that Actually Gets Shipped
2026 • Rosenfeld Community
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Gold
Samuel Martin
Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
2026 • Rosenfeld Community
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Rachael Dietkus, LCSW
Trauma-Responsive Design: Reimagining the Future of Design Now
2021 • Civic Design 2021
Gold
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Laura Klein
Human vs. machine: Testing AI’s ability to synthesize and analyze research
2026 • Advancing Research 2026
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
James Lang
If you can design an app, you can design a community
2025 • Rosenfeld Community
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
Gold
Daniel Korczynski
Why AI Is Bad at Research (and how to make it actually useful)
2026 • Advancing Research 2026
Gold
Sam Proulx
Everything You Ever Wanted to Know About Screen Readers
2021 • Design at Scale 2021
Gold
Yulya Besplemennova
[Demo] Stress-testing GenAI in user research synthesis
2024 • Designing with AI 2024
Gold

More Videos

Marc Fonteijn

"High quality personal connections mean you can engage on a level playing field with serious professionals."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Dem Gerolemou

"Trust is something to build and maintain, not a box to check or a one-time achievement."

Dem Gerolemou Alexis Oh Neef Rehman

Climate technology fundamentals

May 15, 2024

Daniela Magaña Flores

"The faster the reaction, the less distorted it is by cognitive processes, capturing genuine gut feelings."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Abbey Smalley

"Not growing the team was disheartening but led me to create training for partners to start taking a user-centered approach themselves."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Patrick Commarford

"When project scope changes, designers or design advisors raise their hand to reassess and adjust staffing accordingly."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Xenia Adjoubei

"The tapestry exhibition will be a three-dimensional map co-created with refugees and local school kids to reflect their stories."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Craig Villamor

"Dark patterns are UI designs that trick or manipulate users into doing something they wouldn't otherwise do or that go against their or society’s best interests."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Jon Fukuda

"The missing hub is the design planning and management tool."

Jon Fukuda Ellie Krysl

Design Planning and Management Support

October 3, 2023

Iain McMaster

"31% say design just executes product’s vision, 48% say product and design have different visions, only 21% say they work together towards shared goals."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023