Rosenverse
[Demo] How to re-categorize content at scale using LLMs

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

[Demo] How to re-categorize content at scale using LLMs

Gold
Wednesday, June 5, 2024 • Designing with AI 2024
Share the love for this talk
[Demo] How to re-categorize content at scale using LLMs
Speakers: Jorge Arango
Link:

Summary

Large Language Models (LLMs) are to language as spreadsheets are to numbers: tools for modeling, exploration, and development. Among their many capabilities, LLMs can alleviate chores related to the design and implementation of information architectures. But doing so requires venturing beyond chat-based interfaces. In this brief demonstration, we'll see how to use OpenAI's API and a few open source command line tools to re-categorize content in a 1,000+ page website. The techniques demonstrated can be extended to other common content organization tasks.

Key Insights

  • Manual retagging of 1,200 blog posts would take about 10 hours, but leveraging GPT-4 reduced active human time to about 2 hours.

  • Using GPT-4 via command line and shell scripts enables automated tagging outside typical chat interfaces.

  • An organically grown taxonomy over 20 years contained unclear acronyms and inconsistent tag forms that GPT initially struggled with.

  • Cleaning and standardizing the taxonomy before prompting GPT is critical for effective AI assistance.

  • A review step of AI-suggested tags in CSV format allows human correction to avoid hallucinations entering production.

  • GPT-4 can propose new and useful tags outside the original taxonomy, enriching content classification.

  • The four-step GRU framework (Gather, Review, Update, Wrap up) balances automation with human oversight.

  • Storing blog content as markdown files simplifies integrating AI workflows via scripting and file manipulation.

  • The approach is adaptable and scalable to other CMS platforms by replacing scripting with API calls.

  • Taxonomies should use clear, unambiguous terms to improve both human and AI understanding.

Notable Quotes

"Some of the older content has discoverability problems, which is typical with blogs."

"Doing this tagging manually would have taken me around 10 hours of mind-numbing work."

"I’m actually using GPT-4, but not via the chat interface—I'm calling it from the Mac’s command line."

"I had to clean the taxonomy up because GPT wouldn’t know what to do with acronyms like TAOI."

"I save the proposed tags to a CSV file so I can preview and edit them before applying the changes."

"A middle review step prevents hallucinations from making it into the production site."

"GPT-4 functioned as an assistant not just in retagging but also in improving the taxonomy itself."

"The entire process took about three hours from start to finish, about a fifth of the manual time."

"Use clear and obvious terms in taxonomies—unusual acronyms won’t make sense to GPT or others."

"You need to review proposed changes before committing them to production, otherwise errors sneak in."

Ask the Rosenbot
Sydney Lawson
Anatomy of a Strong User Panel
2026 • Advancing Research 2026
Gold
Jacqui Frey
Flow and Superfluidity for Design Orgs
2018 • DesignOps Summit 2018
Gold
Michelle Morrison
Culture Design
2020 • DesignOps Community
Jen Briselli
Learning is the north star: service design for adaptive capacity
2025 • Advancing Service Design 2025
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Ryan Matthew
DesignOps without Boundaries: Building More with What You Have
2025 • DesignOps Summit 2025
Gold
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Paula Bach
Improving Legacy Software: How Much Better Does it Have to Be?
2022 • Advancing Research 2022
Gold
Alexis Lucio
Scaling Accessibility Through Design Systems
2022 • Design at Scale 2022
Gold
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Laine Riley Prokay
Carving a Path for Early Career DesignOps Practitioners
2022 • DesignOps Summit 2022
Gold
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Dane DeSutter
Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries
2024 • QuantQual Interest Group
Bas Raijmakers, PhD (RCA)
What Design Research can Learn from Documentary Filmmaking
2022 • Advancing Research 2022
Gold
Anna Avrekh
Expert Panel: Leading in and with Research
2022 • Advancing Research 2022
Gold
Alexia Cohen
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
2024 • Advancing Service Design 2024
Gold

More Videos

Erin Weigel

"You can’t fail 90 times out of 10 without laughing at yourself to keep going."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Mike Oren

"To innovate smarter, you need to get access to the roadmap as early as possible and start research even when not asked for it."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Lija Hogan

"UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Heidi Trost

"If Charlie has been tampered with, Alice needs a clear way to be alerted that she shouldn't trust it."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Adam Cutler

"Design thinking at IBM is not just for designers; it’s how we want all 380,000 people to think about problems."

Adam Cutler

People + Places + Practices = Outcomes

June 8, 2016

Rittika Basu

"It’s good practice to offer one-on-one interactions with older adults due to their learning preferences."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Saara Kamppari-Miller

"Accessibility is more of a process than a result; it starts at the very beginning of product development with research including disabled users."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Bria Alexander

"It’s about us, the design ops practitioners, and what we need today to be better at our jobs."

Bria Alexander

Theme Two Intro

October 3, 2023

Laine Riley Prokay

"Regular face time, honest conversations, and working sessions help keep connection and momentum with new practitioners."

Laine Riley Prokay Lisa Gordon

Carving a Path for Early Career DesignOps Practitioners

September 9, 2022