Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Empowering Designers to do Good Research

Gold
Friday, March 11, 2022 • Advancing Research 2022
Share the love for this talk
Empowering Designers to do Good Research
Speakers: Prayag Narula and Hannah Hudson
Link:

Summary

Designers are not just interested in research; they're the driving force in today's research landscape. In this workshop, Hannah Hudson, Director of Design and Research at Twilio, and Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage and can impact the customer experience when research is done often and well by everyone on the team. Learn how design teams can use the tools and methodologies of trained researchers so the whole company can get the maximum impact from the investment in design.

Key Insights

  • Empathy is the foundation of effective UX design, enabling creators to anticipate true user needs.

  • Qualitative research methods like interviews reveal user pain points often missed by analytics.

  • Iterative user testing allows teams to refine features pragmatically, preventing overcomplication.

  • Balancing quantitative data with qualitative insights leads to better product decisions.

  • Understanding the psychological triggers of users can boost engagement and retention.

  • Feature bloat often results from ignoring core user motivations and desires.

  • Cross-functional collaboration between UX research and product management strengthens outcomes.

  • Designing for emotional impact can make products more memorable and satisfying.

  • Users often cannot articulate latent needs, requiring skilled observation to uncover.

  • Embedding psychology in product strategy helps align development with user behavior patterns.

Notable Quotes

"Empathy isn't just kindness, it's the lens through which we see users' true motivations."

"Data tells you what happens; qualitative research tells you why it happens."

"If you skip iterative testing, you risk building features nobody really wants."

"The best products come from marrying analytics with human stories."

"Most users don't know what they want until you show it to them."

"Feature bloat kills usability because it clouds the core value proposition."

"When UX researchers and product managers collaborate, the product speaks to users’ hearts."

"Design for emotion to create experiences that resonate beyond functionality."

"Observation reveals needs users themselves haven’t recognized yet."

"Integrating psychology into product strategy isn't optional; it's essential for success."

Ask the Rosenbot
Brigette Metzler
Research Repositories: A global project by the ResearchOps Community
2020 • Advancing Research Community
Jemma Ahmed
Theme 1 Intro
2026 • Advancing Research 2026
Gold
Chloe Amos-Edkins
A Cultural Approach: Research in the Context of Glocalisation
2023 • Advancing Research 2023
Gold
Peter Boersma
How to Define and Maintain a DesignOps Roadmap
2023 • DesignOps Summit 2023
Gold
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Alicia D. Johnson
Disasters and the 21st Century
2021 • Civic Design 2021
Gold
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Julie Baher
Culture Change—My Journey
2015 • Enterprise UX 2015
Gold
Cornelius Rachieru
Handling Complexity: Framing a Scale of Design
2021 • Design at Scale 2021
Gold
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Michael Weir
Mixed Methods and Behavioural Science
2023 • Rosenfeld Community
Husani Oakley
Theme Three Intro
2023 • Enterprise UX 2023
Gold

More Videos

Sheri Byrne-Haber

"Getting something accessible is a straight line; keeping something accessible requires process change."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Prayag Narula

"Feature bloat kills usability because it clouds the core value proposition."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Janelle Estes

"If you build something that's easy to use but not what people want, it doesn't matter."

Janelle Estes

UX Research Trends

January 28, 2021

Craig Brookes

"Collaboration without ego is key to building the right product, not just what one's own interests are."

Craig Brookes Andreas Huebner Morgan Quinn

"Just Make it Look Good" and Other Ways We're Misunderstood

June 11, 2021

Marc Fonteijn

"The community is an ongoing prototype; members have a strong, frequent voice in shaping what good looks like."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Kate Towsey

"You cannot provide end-to-end service for every researcher, but you can deliver highly supported self-service — Kate Towsey."

Kate Towsey

The State of ResearchOps: More Than Just Theory

June 20, 2019

Alla Weinberg

"If I make a mistake on our team, it’s not gonna be held against me; my team won’t disconnect from me."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 9, 2022

Shawna Hein

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

Shawna Hein Kevin Hoffman

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

November 17, 2022

Tricia Wang

"You need to build credibility. It's not enough to just state a problem, you have to show you'll do the work and push for it."

Tricia Wang

SCALE: Discussion

June 15, 2018