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Stop wasting research: Create new value with insight summaries
Summary
Research reports can be useful carriers for insights—but they can also become barriers. After a study’s timeline is done, top insights that haven’t driven planning actions can easily get lost in “old” reports. Atomizing research learning into smaller units can be powerful, but it also represents a significant investment. Where’s the ROI for researchers? Which atoms and practices will pay off in increased impacts? This challenge gets especially complicated when trying to combine different research methods, disciplines, and other boundaries. In this session, Jake Burghardt, author of Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights, will share an expert POV on centralizing summaries of top insights in a shared repository. You’ll learn how insight summaries can connect evidence from across sources, and then connect insights forward into planning deliverables. Join us to start building more bridges between silos, pushing more insights across the chasm into product planning.
Key Insights
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Insight summaries are atomic, evolving containers that aggregate and sustain evidence beyond a single study, enabling long-term research impact.
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Research waste occurs when valuable customer insights are unseen, ignored, or excluded from product roadmaps, backlogs, and specifications.
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Consolidating research outputs into shared repositories or report libraries fosters meta-analysis, discovery, and cross-team collaboration.
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Prioritizing top insights rather than all findings improves usability and avoids overwhelming stakeholders with irrelevant or outdated information.
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Setting common standards for insight titles and formats helps teams speak a shared language, making insights easier to consume and apply.
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Traceable citations of insights in product planning documents increase research visibility and accountability across the organization.
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Activating insights multiple times over time, through continuous rediscovery, strengthens their influence on future decisions.
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Building a research culture with normalized sharing practices is critical and easier to start early than to retrofit later.
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Research tools vary widely; no one tool suffices, so focus on consolidating learnings rather than intermediates or raw data.
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Collaborating with cross-functional roles like product managers, data scientists, and designers unlocks more value from research insights.
Notable Quotes
"Insight is a claim supported by customer evidence with implications for product development."
"Research waste is valuable customer insight that was unseen, ignored, or unintentionally left out of planning."
"Insight summaries create durable knowledge that only goes away when it's been resolved or no longer relevant."
"Contributors to insight summaries should get more value out of it than they put into it."
"You’re never going to have one research tool to rule them all."
"Traceable research citations can be simple links referencing insights in planning workspaces, driving consistent use."
"Activating insights multiple times can be necessary before teams truly internalize and act on them."
"Prioritizing top insights prevents stakeholders from getting lost in a sea of data."
"Culture change is the hardest part; build the muscle for sharing and collaboration early."
"Scaling up research impact means turning visibility way up and opening access despite some risk of misuse."
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