Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Stop wasting research: Create new value with insight summaries
Summary
Research reports can be useful carriers for insights—but they can also become barriers. After a study’s timeline is done, top insights that haven’t driven planning actions can easily get lost in “old” reports. Atomizing research learning into smaller units can be powerful, but it also represents a significant investment. Where’s the ROI for researchers? Which atoms and practices will pay off in increased impacts? This challenge gets especially complicated when trying to combine different research methods, disciplines, and other boundaries. In this session, Jake Burghardt, author of Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights, will share an expert POV on centralizing summaries of top insights in a shared repository. You’ll learn how insight summaries can connect evidence from across sources, and then connect insights forward into planning deliverables. Join us to start building more bridges between silos, pushing more insights across the chasm into product planning.
Key Insights
-
•
Insight summaries are atomic, evolving containers that aggregate and sustain evidence beyond a single study, enabling long-term research impact.
-
•
Research waste occurs when valuable customer insights are unseen, ignored, or excluded from product roadmaps, backlogs, and specifications.
-
•
Consolidating research outputs into shared repositories or report libraries fosters meta-analysis, discovery, and cross-team collaboration.
-
•
Prioritizing top insights rather than all findings improves usability and avoids overwhelming stakeholders with irrelevant or outdated information.
-
•
Setting common standards for insight titles and formats helps teams speak a shared language, making insights easier to consume and apply.
-
•
Traceable citations of insights in product planning documents increase research visibility and accountability across the organization.
-
•
Activating insights multiple times over time, through continuous rediscovery, strengthens their influence on future decisions.
-
•
Building a research culture with normalized sharing practices is critical and easier to start early than to retrofit later.
-
•
Research tools vary widely; no one tool suffices, so focus on consolidating learnings rather than intermediates or raw data.
-
•
Collaborating with cross-functional roles like product managers, data scientists, and designers unlocks more value from research insights.
Notable Quotes
"Insight is a claim supported by customer evidence with implications for product development."
"Research waste is valuable customer insight that was unseen, ignored, or unintentionally left out of planning."
"Insight summaries create durable knowledge that only goes away when it's been resolved or no longer relevant."
"Contributors to insight summaries should get more value out of it than they put into it."
"You’re never going to have one research tool to rule them all."
"Traceable research citations can be simple links referencing insights in planning workspaces, driving consistent use."
"Activating insights multiple times can be necessary before teams truly internalize and act on them."
"Prioritizing top insights prevents stakeholders from getting lost in a sea of data."
"Culture change is the hardest part; build the muscle for sharing and collaboration early."
"Scaling up research impact means turning visibility way up and opening access despite some risk of misuse."
Or choose a question:
More Videos
"In jazz, the structure is head, I solo, you solo, then back to head—repeated often and universally."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"You want someone who writes with equal parts empathy and authority, not just pure authority."
Louis RosenfeldCoffee with Lou: Should You Write a (UX) Book?
March 7, 2024
"Creating evergreen documents enables asynchronous influence — it’s not about being in the room all the time, it’s about having your voice heard."
Catt Small Micah Bennett Brian Carr Jessica HarlleeWhat's Next for ICs: Exploring Staff and Principal Designer Roles
February 22, 2024
"I invited Mark to a user interview — he had no idea interviewing wasn’t for him but respected that skill deeply."
Marieke McCloskeyUser Science: Product Analytics & User Research
March 11, 2021
"Wonder Studio automatically segments actors, maps their movements to a 3D model, and renders a synthetic avatar video."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"Designers have a hard time interpreting econometrics-driven quantitative research without bridging approaches."
Joshua NobleCasual Inference
October 6, 2023
"We’re biologically wired to respond to intellectual challenges the same way as physical threats."
Sara LogelYour Colleagues are Your Users Too
March 29, 2023
"We'll have a centralized Slack channel for all discussion to come together as one community."
Bria Alexander Louis RosenfeldWelcome
January 8, 2024
"Accessibility isn’t a checkbox you run automated tests for; you must involve people with disabilities to benchmark success."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
