Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Introduction to Collaborative DesignOps using Cubyts

Gold
Friday, September 9, 2022 • DesignOps Summit 2022
Share the love for this talk
Introduction to Collaborative DesignOps using Cubyts
Speakers: Aurobinda Pradhan and Shashank Deshpande
Link:

Summary

We will cover some of the key principles and guidelines of collaborative DesignOps and share experiences of setting up design operations using a tech platform. You will know more about how to: Define a design process and convert it into a design roadmap. Share design goals and measure impact. Manage design processes and activities. Get started with curated set of tools, templates and best practices.

Key Insights

  • Design functions are rapidly growing but lack operational cohesion, causing scaling difficulties.

  • Traditional devops tools are task-centric and don't cater well to design workflows, creating integration challenges.

  • Four stakeholder groups in design ops have distinct needs: leaders, Ops managers, product managers, and design producers.

  • Design leaders want predictable roadmaps and strong team health metrics to manage delivery.

  • Design Ops managers aim to standardize processes and reuse organizational knowledge across teams.

  • Product managers seek transparency and accountability in design timelines and resource utilization.

  • Design producers prioritize creative autonomy but need automated reporting and feedback mechanisms.

  • A customizable design process library (e.g., Lean UX, Double Diamond) supports flexible workflow adaptation.

  • Centralized document repositories with rich search capabilities enable better knowledge reuse and context retrieval.

  • Integration with Jira and Slack allows two-way syncing of design activities and keeps teams aligned without disrupting favorite tools.

Notable Quotes

"The glue that binds strategy, execution, and measurement is missing in rapidly growing design functions."

"Traditional devops tools are more task and issue-centric, but designers think in processes and workflows."

"Design managers need predictable roadmaps and healthy teams to meet project goals and timelines."

"Product managers often see design work as a black box and want transparency and accountability."

"Design producers love their creative tools and want reporting to be automated, not manual."

"You can define your own design process, whether it’s Lean UX, Double Diamond, or something custom."

"All documents—PDFs, audio, video, Figma, Mural—live in a central repository searchable by project context."

"We support Google HEART metrics to show design impact aligned with business goals."

"Our Jira integration will be two-way so you can link design activities to epics, user stories, or tasks."

"We don’t want anyone to change their favorite tools; we build plugins to share wireframes or prototypes directly."

Ask the Rosenbot
JD Buckley
Communicating the ROI of UX within a large enterprise and out on the streets
2018 • Enterprise Experience 2018
Gold
Dolly Parikh
Exit Interview #7: Journey of a Social Entrepreneur
2026 • Rosenfeld Community
Jodi Forlizzi
Design and AI innovation
2024 • Designing with AI 2024
Gold
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Tamara Kartoziia
Think global, adapt local: how service design accelerated B2B market entry by 6 months
2025 • Advancing Service Design 2025
Gold
Shivanjali M.
From Fragmented to Fluent: The Linguistic Approach to Research Knowledge
2026 • Rosenfeld Community
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold
Eric Shumake
Diagnosis UX: Building Influence in Healthcare Design
2026 • Rosenfeld Community
Nathan Reiff
Research, from Unimaginable to Presently Possible: A Future-Casting Sticky-Note Sprint
2026 • Advancing Research 2026
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Nalini P. Kotamraju
Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
2021 • Advancing Research 2021
Gold
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community

More Videos

Greg Petroff

"We have to be advocates for growth mindset and process improvement because people fall back on old ways even in times of change."

Greg Petroff

Software as Material—A Redux

June 6, 2023

Brendan Jarvis

"If only we could just get that seat at the table."

Brendan Jarvis

Framing Tomorrow by Questioning Today

June 8, 2022

Prerna Makanawala

"Tracking implementation commitments after each design network group keeps momentum and accountability."

Prerna Makanawala

Achieving Balanced Design Consistency

June 9, 2021

Tricia Wang

"Language matters — calling people 'users' reflects and reinforces the reality of reduced agency."

Tricia Wang

From Users to Shapers of AI: The Future of Research

March 25, 2024

Cheryl Platz

"The Echo Look failed because it missed key motivators like self-expression and companionship by focusing too much on AI."

Cheryl Platz

Embrace Your Fun Factor: Game Development Best Practices for Product Design

January 9, 2026

Ariel Kennan

"This field is still really emergent and growing momentum nationally and internationally."

Ariel Kennan

Theme Two Intro

November 17, 2022

Tricia Wang

"Make a note when something about your design process doesn't feel right—discomfort is a guide to curiosity and improvement."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Kristin Wisnewski

"You can't just jump to the top of the pyramid like Maslow’s hierarchy—you have to consider all the underlying layers supporting the experience."

Kristin Wisnewski

Measuring What Matters

October 23, 2019

Scott Jensen

"Sometimes it’s reasonable to consider your design as strategy and ship a piece now and other pieces later."

Scott Jensen Sarah Delaney Carmen Liu

Short Take #2: UX/Product Lessons from Your Industry Peers

December 6, 2022