War Stories LIVE! Randy Duke II
Summary
The speaker recounts their first project as lead researcher and designer for an internal IT group, accompanied by an apprentice named Laura. Tasked with improving internal software, they faced tight deadlines and unpredictable fieldwork. Meeting Carol, a key user with critical feedback, unexpectedly shifted the session away from planned questions when Carol introduced 'flat Carol,' a life-size cardboard cutout of herself used humorously around the office. Rather than forcing the agenda, the speaker chose to embrace the unplanned, focusing on presence and listening deeply. This approach facilitated rich insights and teaching moments for Laura about handling surprises in research. The talk highlights the value of flexibility, rapport building, and embracing unexpected moments to uncover deeper user needs.
Key Insights
-
•
User research often uncovers surprising and unplanned elements that challenge preconceived agendas.
-
•
Building rapport by being present and open can reveal deeper user stories beyond formal software feedback.
-
•
Apprentices in field research benefit from witnessing real-time adaptation to unexpected situations.
-
•
A user’s personal artifacts or rituals, like Carol's 'flat Carol,' can provide valuable cultural context.
-
•
Tight deadlines in research require balancing planned deliverables with responsiveness to emergent insights.
-
•
Critical or unfiltered user feedback, like Carol's, can indicate important pain points or cultural factors.
-
•
Observing both verbal and non-verbal cues helps researchers gauge how to steer field conversations.
-
•
Mentorship in research includes modeling flexibility and emotional resilience.
-
•
Embracing unexpected moments can transform research from transactional data collection to meaningful dialogue.
-
•
User experience research is as much about human connection as it is about technical problem solving.
Notable Quotes
"I know who you are and I have opinions."
"I’m going to need to bring my A game."
"I hadn’t realized that we were both going to need that advice."
"Flat Carol was a nearly life-size cardboard cutout of Carol."
"I put down my question guide and just talked with Carol."
"Do I find a way to make this conversation more about the software as scheduled or do I show Laura how to react to the unplanned?"
"Research is about being ready for anything, even what you didn’t imagine."
"Carol was really grateful for our conversation."
"Laura let out a sigh of relief and said, I don’t think I could ever recover the way that you did."
"We all walked away better for it."
Or choose a question:
More Videos
"If you make an app that users only use once a year, don’t expect them to learn dozens of custom shortcuts."
Sam ProulxEverything You Ever Wanted to Know About Screen Readers
June 11, 2021
"Even though we are virtual, we are still community and must treat each other with kindness and respect."
Bria AlexanderOpening Remarks
November 17, 2022
"Taking time to intentionally create a career strategy helps avoid reactive decisions based on fear."
Corey Nelson Amy SanteeLayoffs
November 15, 2022
"The problem with the bike rental app wasn’t UX design; it was the enterprise’s inability to distribute bikes to meet user demand."
Milan GuentherA Shared Language for Co-Creating Ambitious Endeavours
June 6, 2023
"Being involved early in product planning lets us bring the art and science of research to where it can be most helpful."
Erin May Roberta Dombrowski Laura Oxenfeld Brooke HintonDistributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
March 10, 2022
"The most important thing you can do is listen and watch and put assumptions aside about what is easy or hard."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"We used AI tools like NotebookLM and Gemini primarily to shortcut getting up to speed and managing transcripts, without focusing on specific tools themselves."
Mujtaba HameedThe new horizon of ethnography: using AI to unlock the full potential of in-person research
March 11, 2026
"Regulation is part of the solution, but by diversifying who makes technology and embedding safeguards, we can better prevent corruption of well-intentioned products."
Ilana LipsettAnticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
December 10, 2021
"It can cost up to 200 times more to remediate and retrofit a solution as opposed to designing it correctly in the first place."
Samuel ProulxFrom Standards to Innovation: Why Inclusive Design Wins
September 10, 2025