Enterprise Experience 2020

Explore Enterprise Experience 2020, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

January 8, 2024

Monday, January 8, 2024 • Enterprise Experience 2020

Lead Effectively While Preserving Team Autonomy with Growth Boards

Jackie Ho • Design Practice Lead, VMware

Monday, January 8, 2024 • Enterprise Experience 2020

Theme 2: Discussion

Kit Unger • SVP, Design, MURAL
Jackie Ho • Design Practice Lead, VMware
Veevi Rosenstein • Director, Experience Research, Zendesk
Vasileios Xanthopoulos • Lead User Experience Designer, The LEGO Group

Monday, January 8, 2024 • Enterprise Experience 2020

Partnership Playbook: Lessons Learned in Effective Partnership

Frank Duran • Design Director, USAA

Monday, January 8, 2024 • Enterprise Experience 2020

Time to Make the Donuts: How User Research Helped Bridge Disparate Teams

Sharon Bautista • Staff User Experience Researcher, Mozilla

Monday, January 8, 2024 • Enterprise Experience 2020

Scaling UX Past the Size of Your Team

Abbey Smalley • Former Head of Design Programs, Amazon
Sylas Souza • Director of Product Design, Merchandising & Design Systems, Target

Monday, January 8, 2024 • Enterprise Experience 2020

Bob Baxley • SVP, Design & Experience at ThoughtSpot

Monday, January 8, 2024 • Enterprise Experience 2020

Theme 4: Discussion

Bob Baxley • SVP, Design & Experience at ThoughtSpot
Sara Asche Anderson • Senior Director, Customer Experience Design & Research, Best Buy
Sharon Bautista • Staff User Experience Researcher, Mozilla
Frank Duran • Design Director, USAA
Jamie Kaspszak • Sr. Manager, Experience Strategy & Capability Development, Best Buy
Abbey Smalley • Former Head of Design Programs, Amazon
Sylas Souza • Director of Product Design, Merchandising & Design Systems, Target

Monday, January 8, 2024 • Enterprise Experience 2020

Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy

Sara Asche Anderson • Senior Director, Customer Experience Design & Research, Best Buy
Jamie Kaspszak • Sr. Manager, Experience Strategy & Capability Development, Best Buy

Monday, January 8, 2024 • Enterprise Experience 2020

Interactive Keynote: Social Change by Design

Denise Jacobs • Founder + CEO of The Creative Dose
Nancy Douyon • International User Experience Researcher, Uber
Renee Reid • Staff UX Design Researcher, LinkedIn
Lisa Welchman • Author of Managing Chaos

Monday, January 8, 2024 • Enterprise Experience 2020

Aligning Teams with Choreography

Séamus Byrne • Co-founder and Director of User Experience, Graphic Mint

Monday, January 8, 2024 • Enterprise Experience 2020

Dan Willis • Consultant, U.S. Digital Service

Monday, January 8, 2024 • Enterprise Experience 2020

Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise

Melinda Belcher • Senior Director, Customer Experience & Design, Mastercard

Monday, January 8, 2024 • Enterprise Experience 2020

Lessons from a Toxic Work Relationship

Darian Davis • Senior Experience Designer, Think Company

Monday, January 8, 2024 • Enterprise Experience 2020

Hands or Brains? How to Hire for Strategy, Strategically

Sol Mesz • Product Strategy Director, Kambrica

Monday, January 8, 2024 • Enterprise Experience 2020

Helping Them Help Us

Michele Wong • Director, UX, PwC

Monday, January 8, 2024 • Enterprise Experience 2020

What Is My Value? Two Takes and Some Mistakes

Shahrzad Samadzadeh • VP of Design, Salesforce

Monday, January 8, 2024 • Enterprise Experience 2020

Theme 3 Discussion

Smitha Papolu • Senior Interaction Designer, Intuit
Nova Wehman-Brown • Senior Manager of UX Research and Strategy, Accela
Melissa Schmidt • Director of Research, Autodesk
Adam Menter • Senior Program Manager, Social & Community Innovations, Autodesk

Monday, January 8, 2024 • Enterprise Experience 2020

Bria Alexander • DesignOps Curator
Louis Rosenfeld • Founder, Publisher, & CEO, Rosenfeld Media

Monday, January 8, 2024 • Enterprise Experience 2020

The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise

Rob Mitzel • DesignOps and Enablement Team Supervisor, Ford Motor Company
Sébastien Malo • UX Research and Design Manager, CN

Monday, January 8, 2024 • Enterprise Experience 2020

Lada Gorlenko • Senior Director of Research at MURAL

Monday, January 8, 2024 • Enterprise Experience 2020

Level Up Your Program with ProductOps

Ivana Ng • Director of Product, Nava PBC

Monday, January 8, 2024 • Enterprise Experience 2020

Breathing Room for Delight

Sharbani Dhar • Program Design Lead, Australia Post

Monday, January 8, 2024 • Enterprise Experience 2020

Theme 1: Discussion

Lada Gorlenko • Senior Director of Research at MURAL
Sharbani Dhar • Program Design Lead, Australia Post
Sébastien Malo • UX Research and Design Manager, CN
Rob Mitzel • DesignOps and Enablement Team Supervisor, Ford Motor Company
Ivana Ng • Director of Product, Nava PBC
Michal Anne Rogondino • Founder & CEO, Rocket Communications, Inc.

Monday, January 8, 2024 • Enterprise Experience 2020

The Authentic UX Talent Show

Ana Maria Montero Barrantes • UX UI Designer at Land Scout
Aditi Dhar • UX Designer, Rockset
Michelle Kaplan • Director of Business Development
Nate Osborne • Senior UX Manager, Ultimate Software
Matt Laurence • Principal UX Designer and Manager, Akamai Technologies

Monday, January 8, 2024 • Enterprise Experience 2020

Saving Outer Space: The First UX Design System for Our Nation’s Satellites

Michal Anne Rogondino • Founder & CEO, Rocket Communications, Inc.

Monday, January 8, 2024 • Enterprise Experience 2020

Jemma Ahmed • Advancing Research Curator

Monday, January 8, 2024 • Enterprise Experience 2020

Building for Scale: Creating the Zendesk UX Research Practice

Veevi Rosenstein • Director, Experience Research, Zendesk

Monday, January 8, 2024 • Enterprise Experience 2020

A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale

Vasileios Xanthopoulos • Lead User Experience Designer, The LEGO Group

Monday, January 8, 2024 • Enterprise Experience 2020

Spatial Collapse: Designing for Emergent Culture

Tricia Wang • Tech Ethnographer

Speakers

Quotes

"Leaders getting out of the way and letting teams make decisions with the immediate knowledge they have is key to agile at scale."

"We’re often given solutions to build instead of problems to solve, so we’re completely outside of providing what IT is hired for."

"I’d argue you couldn’t be effective in any role without some sense of how to create partnerships and move forward."

"It's commonplace for at least two browsers to be available because some critical web-based tools work on some browsers and not on others."

"I got a no. The message I was hearing was, scale the best you can with what you have and make it work."

"Design definitely has a seat at the table. It may not be the most comfortable seat, but it is there."

"We have a lot of work to do before we’re ready to put things open source at Best Buy."

"We want to be an inspiring friend you go to for advice, not just someone who tells you what to buy."

"I appreciate your allyship when I'm in the room, but I appreciate it more when I'm not in the room."

"Sometimes the internal team looks at us like, oh my God, not again—external agency—it’s this perpetual doom cycle."

"Every speaker before me had these pristine backgrounds; I’m a slob and feeling self-conscious about it."

"Kate Middleton has been doing this for a hot minute, invested in maintaining the status quo because if it ain't broke, why fix it?"

"I felt on edge and physically depleted after our interactions."

"A vendor provides a service, but a partner delivers value."

"Salt actually stands for state and local taxes, and MSG stands for multiple service groups in the tax world."

"We were a pawn. And a pawn can still win the game."

"How do we dance at a distance? That is the real tricky part of remote teamwork."

"Enterprise is kind of sexy because big, hairy, hard problems of scale and distribution live at the enterprise."

"It was like publishing the family secret recipe, but sharing usability patterns was crucial for advocacy."

"Leading change in a century-old company is a very different challenge."

"Government expects us to establish large teams while also shipping software immediately."

"SAFE is essentially a software development methodology, and fitting experience design into it has been a constant trial and error."

"You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues."

"For the right audience, if applied correctly, humor and music can move people in many ways."

"Space is congested, with thousands of satellites and tens of thousands of debris pieces orbiting Earth."

"In the enterprise space, the UX function is added later. It’s not part of the company’s original DNA."

"Participant recruitment was the number one problem that people mentioned."

"Before, UX was usually brought in very late and expected to just put lipstick on a pig."

"Working from home is fun only when you can actually leave your home; during a pandemic, it’s incredibly hard."