Turning UX Passion into Real Product Influence
Summary
Key Insights
-
•
UX influence is a marathon, not a sprint; breaking long-term visions into quarterly milestones preserves sanity and builds stakeholder alignment.
-
•
Moving from abstract thoughts to concrete artifacts accelerates stakeholder understanding and shifts conversations from debate to production.
-
•
Adopting the language and mental models of stakeholders improves communication and acceptance of UX initiatives.
-
•
Treating stakeholders like research participants by listening without judgment enhances collaboration and empathy in UX influence.
-
•
Design and research must be operationalized within organizations through incremental, visible wins rather than grand sweeping changes.
-
•
Risk mitigation, not zero-sum battles, reframes UX influence to preserve peace and encourage joint ownership of decisions.
-
•
Embedding engineers and product partners early as technical governance prevents handoff friction and fosters equity collaboration.
-
•
Storytelling matters most when delivered in multiple formats tailored to audience mental models, not just one narrative style.
-
•
Personal motivation in UX stems from a clear mission beyond business metrics, such as advancing equity and improving real lives.
-
•
Successful UX leaders move away from the lone hero archetype to a Justice League model, leveraging collective superpowers for impact.
Notable Quotes
"If you don't think you can go to battle day in and day out, UX might not be for you because that's what it is."
"My job is to convince people to create something that doesn't exist or hasn't been discovered yet."
"Don't get exhausted with communicating what we do, rather just show what we do."
"Breaking up a holistic vision into quarterly milestones and celebrating those wins keeps stakeholders engaged and preserves your sanity."
"Moving from thoughts to things is one of the key tools in UX influence."
"Our goal is not to be right, but to make others less wrong and give confidence in design direction."
"Think of UX influence as risk mitigation, not a zero-sum game."
"Treat your stakeholders like research participants — listen openly and without judgment."
"Your superpower may be great, but it's better together. Think Justice League, not Wolverine."
"I stay motivated because my assignment is to get human-centered design products shipped into people’s hands to improve their lives."
Or choose a question:
More Videos
"We design a community that would be missed if it were gone for our service design leaders."
Marc Fonteijn Ru ButlerIncrease your confidence, influence, and impact (through a Professional Community)
December 3, 2024
"No one wants to use a calendar; they want to be organized. Protect users from having to engage with complexity."
Dem Gerolemou Alexis Oh Neef RehmanClimate technology fundamentals
May 15, 2024
"We use a holistic methodological approach combining explicit and implicit quantitative methods to fully get the user's perspective."
Daniela Magaña Flores Ariane Rahn Jeff Ephraim BanderAhead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
March 10, 2022
"Not growing the team was disheartening but led me to create training for partners to start taking a user-centered approach themselves."
Abbey Smalley Sylas SouzaScaling UX Past the Size of Your Team
January 8, 2024
"We immediately transitioned designers embedded on lower priority projects to higher priority ones."
Patrick CommarfordDesign Staffing for Impact
January 8, 2024
"The Researcher in Residence program invites members of affected communities to use our tools over a funded three-month period pro bono."
Xenia Adjoubei Sean BruceEmpowering Communities Through the Researcher in Residence Program
March 29, 2023
"The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuading."
Craig VillamorDesign Systems for Ethical Design
January 26, 2023
"User research is really only part of the information schema that we’re talking about."
Jon Fukuda Ellie KryslDesign Planning and Management Support
October 3, 2023
"Designers tend to work behind closed doors because the design process is messy and chaotic, and they don’t want people to see that."
Iain McMaster IHan ChengDesign and Product: from Frenemy to Harmony
November 29, 2023